Marketing Operations Manager

HappyCo is a company focused on building a smarter and more scalable marketing engine, and they are seeking a Marketing Operations Manager to own and scale their marketing technology ecosystem. This role involves managing the marketing tech stack, optimizing workflows, and collaborating with revenue operations to drive pipeline growth and improve marketing efficiency.

Responsibilities:

• Own and optimize HubSpot, Chili Piper, n8n, Hapily, and related tools
• Manage integrations between HubSpot, Salesforce, and other platforms
• Ensure data integrity, routing accuracy, and system reliability
• Evaluate and implement new tools when necessary
• Build advanced HubSpot workflows for lead management and nurturing
• Develop and maintain automated lead routing and triaging
• Design scalable systems for campaign tracking and multi-touch attribution
• Leverage AI platforms (OpenAI, Claude, Clay, n8n) to improve efficiency and reduce manual work
• Partner closely with Revenue Operations on CRM structure and reporting
• Maintain clean pipeline hygiene and clear lead lifecycle definitions
• Support sales with campaign visibility and lead performance reporting
• Improve attribution tracking across channels and campaigns
• Own marketing attribution and funnel performance reporting
• Monitor lead sources, conversion rates, and intent signals
• Build dashboards for marketing and executive leadership
• Identify operational bottlenecks and implement scalable fixes

Requirements:

• At least 5–7 years in Marketing Operations, Revenue Operations, or similar roles
• Advanced HubSpot experience (workflows, reporting, automation required)
• Strong experience with CRM systems (HubSpot + Salesforce preferred)
• Deep understanding of lead lifecycle management and routing logic
• Experience managing marketing tech integrations end-to-end
• Highly analytical and systems-oriented mindset
• Comfortable leveraging AI tools and modern automation platforms to improve efficiency
• Ability to balance strategic thinking with hands-on execution
• Experience in B2B SaaS
• Familiarity with proptech or multifamily real estate
• Experience building automation with tools like n8n or Zapier
• Strong SQL or advanced reporting skills