Growth Marketing Manager (Northeast)

Avive Solutions Inc. is a growth stage company focused on revolutionizing cardiac arrest response through innovative AED technology and software solutions. They are seeking a Growth Marketing Manager to drive digital demand generation and local market activation strategies in the Northeast territory, collaborating closely with Sales to build brand awareness and generate qualified leads.

Responsibilities:

• Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets
• Build and deploy regional playbooks that include:
• Local media outreach
• Community events and activations (e.g., CPR training, product demos)
• Co-branded campaigns with customers or civic partners
• Referral and advocacy programs tailored by market
• Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support
• Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.)
• Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.)
• Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows
• Partner with Product Marketing to turn messaging into compelling, conversion-oriented content
• Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners
• Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments
• Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns
• Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics
• Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL, pipeline contribution)
• Implement testing and learning processes for continuous improvement of both national and localized campaigns

Requirements:

• 5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries
• Proven track record in designing and executing high-performing, multi-channel lead generation campaigns
• Experience supporting Sales with localized marketing tactics, event activation, and community-driven initiatives
• Hands-on experience with Klaviyo, Salesforce, and major ad platforms (Google Ads, LinkedIn, Meta)
• Strong cross-functional collaboration skills—you thrive working with Sales, Product Marketing, and external partners
• Analytical and metrics-driven with a bias for action and experimentation
• Passion for mission-driven work and community impact
• Experience working with connected tech-driven products or connected healthcare solutions
• Proficiency in designing for responsive websites, social media content, and performance marketing
• Knowledge of UX/UI design and wireframing