Avive Solutions Inc. is a growth stage company focused on revolutionizing cardiac arrest response through innovative AED technology and software solutions. They are seeking a Growth Marketing Manager to drive digital demand generation and local market activation strategies in the Northeast territory, collaborating closely with Sales to build brand awareness and generate qualified leads.
Responsibilities:
- Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets
- Build and deploy regional playbooks that include:
- Local media outreach
- Community events and activations (e.g., CPR training, product demos)
- Co-branded campaigns with customers or civic partners
- Referral and advocacy programs tailored by market
- Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support
- Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.)
- Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.)
- Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows
- Partner with Product Marketing to turn messaging into compelling, conversion-oriented content
- Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners
- Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments
- Manage the marketing strategy for territory-based sponsorships, associations, local events, and outreach campaigns
- Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics
- Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL, pipeline contribution)
- Implement testing and learning processes for continuous improvement of both national and localized campaigns
Requirements:
- 5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries
- Proven track record in designing and executing high-performing, multi-channel lead generation campaigns
- Experience supporting Sales with localized marketing tactics, event activation, and community-driven initiatives
- Hands-on experience with Klaviyo, Salesforce, and major ad platforms (Google Ads, LinkedIn, Meta)
- Strong cross-functional collaboration skills—you thrive working with Sales, Product Marketing, and external partners
- Analytical and metrics-driven with a bias for action and experimentation
- Passion for mission-driven work and community impact
- Experience working with connected tech-driven products or connected healthcare solutions
- Proficiency in designing for responsive websites, social media content, and performance marketing
- Knowledge of UX/UI design and wireframing