ClearML is a company dedicated to simplifying infrastructure management for AI lifecycle phases. They are seeking a Marketing Operations Coordinator to support demand generation and growth initiatives, ensuring the effective execution of marketing campaigns and managing marketing technology operations.
Responsibilities:
- Plan, coordinate, and execute logistics for industry conferences and field marketing events
- Manage vendor relationships and negotiate contracts for event services, booth materials, and promotional items
- Handle tactical execution details including booth setup, promotional materials, lead capture logistics, and post-event follow-up workflows
- Coordinate cross-functional event teams and ensure seamless on-site execution
- Support execution of demand generation campaigns across multiple channels (LinkedIn ads, email, paid media, partner co-marketing)
- Build and maintain campaign reporting dashboards that track performance by segment (direct, channel partners, field marketing)
- Measure and report on pipeline created from marketing initiatives, tracking leads through the funnel to closed-won revenue
- Monitor key growth metrics including LTV:CAC and provide insights to optimize marketing spend efficiency
- Analyze campaign data to identify trends, measure ROI, and recommend optimization strategies
- Manage campaign deliverables, timelines, and coordination with internal stakeholders and external partners
- Maintain and continuously improve our HubSpot instance by ensuring data quality, workflow efficiency, and reporting accuracy
- Build and optimize automated workflows for lead management, nurture campaigns, and sales handoffs
- Maintain database hygiene through regular audits, deduplication, and data enrichment
- Create comprehensive dashboards and reports segmented by channel (direct, OEM partners, resellers, field marketing)
- Ensure proper lead routing, scoring, and attribution across marketing programs
- Document processes and create playbooks for marketing operations best practices