Product Manager, CRM

Playlist is a company focused on connecting people with inspiring experiences in fitness, wellness, and beyond. As the Product Manager, CRM and Lifecycle, you will manage lifecycle functions across all products and lead a development team to deliver scalable CRM capabilities in an Agile environment.

Responsibilities:

• Own the CRM and lifecycle roadmap and backlog across all products in our B2B2C enterprise platform
• Manage our enterprise CRM product capabilities, including email, SMS, automated marketing journeys, and lifecycle management tools
• Lead a development team in an Agile environment and drive predictable, high-quality delivery
• Conduct customer discovery with enterprise clients and end users to identify problems, validate solutions, and define the value to be delivered
• Write user stories and acceptance criteria, and partner with design and engineering to ship end-to-end lifecycle experiences
• Prioritize feature development using impact versus effort, and clearly communicate tradeoffs and sequencing
• Own go-to-market documentation and support materials, and partner on launch readiness and enablement for sales and customer success
• Define success metrics and own post-launch measurement to track performance and drive iteration once in market
• Own communication compliance and governance across channels, including TCPA, CAN SPAM, CCPA, consent and preference management, and opt-in and opt-out requirements
• Use Jira and Atlassian tools to manage delivery, status reporting, and stakeholder communication

Requirements:

• 5 plus years of product management experience delivering software in an Agile environment
• Experience owning CRM, lifecycle, or marketing automation products, including SMS and email platforms, and automated journeys
• Strong customer research skills and ability to translate insights into clear requirements, user stories, and acceptance criteria
• Proven prioritization and stakeholder management skills, including impact versus effort decision-making
• Comfortable partnering cross-functionally with engineering, design, data, legal or compliance, and go-to-market teams
• Experience with Jira and Atlassian tools
• Bachelor's degree preferred