Retail Partner Marketing Manager, Brand Partnerships

The Sage Group is seeking a Partner Marketing Manager for Retail Brand Partnerships to maintain brand integrity and drive successful marketing campaigns with OEM partners. The role involves project management, brand creative approval, and developing go-to-market strategies to ensure successful partner executions.

Responsibilities:

• Architect and lead collaborative launch frameworks and structures for highly visible OEM partners
• Develop comprehensive GTM strategies and consult on partner playbooks and toolkits to ensure alignment with shared business goals
• Consult on in-store merchandising planning and execution, ensuring physical retail displays and point-of-sale assets align with overarching brand and product launch goals
• Build and execute launch marketing programs while actively managing sustaining budgets
• Directly responsible for product launch marketing readiness, including overseeing Product Detail Pages (PDP), asset reviews, in-store readiness, and packaging reviews
• Review and approve all brand creative assets submitted by OEM partners to ensure alignment with client's brand guidelines and standards
• Provide constructive feedback and guidance to partners to ensure creative excellence and brand consistency
• Streamline workflows and processes to improve efficiency and reduce turnaround times
• Draft brief for required Retail Marketing toolkits socializing with internal OEM stakeholders and aligning on input to ensure alignment with key messaging goals
• Attend and participate in all creative reviews, bringing input and leading status communications with OEM stakeholders at designated milestones
• Direct complex timelines and deliverables across a matrix of internal and external stakeholders, including business development, sales, and product teams
• Cultivate and leverage strong cross-functional relationships to drive alignment, resolve roadblocks, and ensure seamless end-to-end execution
• Proactively identify and mitigate risks, manage dependencies, and optimize resource allocation across concurrent marketing campaigns
• Serve as the primary strategic advisor and escalation point for OEM partners on all creative, brand, and marketing-related initiatives
• Lead comprehensive training sessions to empower partners on client's creative toolkits, brand guidelines, and evolving best practices
• Navigate complex partner dynamics, resolving high-level inquiries and driving consensus among diverse stakeholders

Requirements:

• Education: Bachelor's degree in Marketing, Communications, or a related field
• Experience: 5-10 years of experience in brand marketing, project management, partner marketing, creative project management, or a related field
• Retail Expertise: Must have established experience working directly with external retail partners
• Advanced project management skills with the ability to manage multiple projects simultaneously
• Excellent communication and interpersonal skills with the ability to build relationships with internal and external stakeholders
• Self directed learner with ability to work through ambiguity and adapt to change
• Deep understanding of brand management and marketing principles
• Proficiency in Google Workspace (Sheets, Slides, Docs, etc)
• Experience with project management tools