The Sage Group is seeking a Partner Marketing Manager for Retail Brand Partnerships to maintain brand integrity and drive successful marketing campaigns with OEM partners. The role involves project management, brand creative approval, and developing go-to-market strategies to ensure successful partner executions.
Responsibilities:
- Architect and lead collaborative launch frameworks and structures for highly visible OEM partners
- Develop comprehensive GTM strategies and consult on partner playbooks and toolkits to ensure alignment with shared business goals
- Consult on in-store merchandising planning and execution, ensuring physical retail displays and point-of-sale assets align with overarching brand and product launch goals
- Build and execute launch marketing programs while actively managing sustaining budgets
- Directly responsible for product launch marketing readiness, including overseeing Product Detail Pages (PDP), asset reviews, in-store readiness, and packaging reviews
- Review and approve all brand creative assets submitted by OEM partners to ensure alignment with client's brand guidelines and standards
- Provide constructive feedback and guidance to partners to ensure creative excellence and brand consistency
- Streamline workflows and processes to improve efficiency and reduce turnaround times
- Draft brief for required Retail Marketing toolkits socializing with internal OEM stakeholders and aligning on input to ensure alignment with key messaging goals
- Attend and participate in all creative reviews, bringing input and leading status communications with OEM stakeholders at designated milestones
- Direct complex timelines and deliverables across a matrix of internal and external stakeholders, including business development, sales, and product teams
- Cultivate and leverage strong cross-functional relationships to drive alignment, resolve roadblocks, and ensure seamless end-to-end execution
- Proactively identify and mitigate risks, manage dependencies, and optimize resource allocation across concurrent marketing campaigns
- Serve as the primary strategic advisor and escalation point for OEM partners on all creative, brand, and marketing-related initiatives
- Lead comprehensive training sessions to empower partners on client's creative toolkits, brand guidelines, and evolving best practices
- Navigate complex partner dynamics, resolving high-level inquiries and driving consensus among diverse stakeholders
Requirements:
- Education: Bachelor's degree in Marketing, Communications, or a related field
- Experience: 5-10 years of experience in brand marketing, project management, partner marketing, creative project management, or a related field
- Retail Expertise: Must have established experience working directly with external retail partners
- Advanced project management skills with the ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills with the ability to build relationships with internal and external stakeholders
- Self directed learner with ability to work through ambiguity and adapt to change
- Deep understanding of brand management and marketing principles
- Proficiency in Google Workspace (Sheets, Slides, Docs, etc)
- Experience with project management tools