Marketing Manager

Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. The Marketing Manager will lead the US marketing strategy for a molecular testing portfolio, collaborating with various teams to drive customer demand and increase assay utilization.

Responsibilities:

• Own US portfolio strategy for assigned assays and platforms, including customer segmentation, use-case prioritization, and competitive differentiation
• Develop and refine clear value messaging tied to clinical actionability, workflow realities, and economic impact (TAT, labor, downstream follow-up testing)
• Align US strategy and deliverables with global stakeholders to ensure consistent, compliant messaging and coordinated execution
• Monitor and interpret leading and lagging indicators such as pipeline health, utilization, test volumes, revenue trends, pricing, and competitive share to anticipate direction and adjust strategy proactively
• Lead on-market VOC activities to capture insights from laboratory leaders, microbiology, clinicians, stewardship committees, infection prevention, and procurement, translating feedback into actionable marketing direction and development of Key Opinion Leaders
• Monitor competitor positioning, product claims, and go-to-market activity, converting insights into field-ready tools and competitive messaging
• Analyze market data to quantify workflow constraints, send-out drivers, and utilization gaps that influence purchasing and testing behavior
• Build and execute integrated marketing plans that drive new customer acquisition and growth within the installed base through campaigns, webinars, events, and targeted sales plays
• Analyze internal data, develop and deploy adoption initiatives that increase assay usage and reorder growth, with clear KPIs and performance tracking
• Support product launches and lifecycle programs with coordinated content, events strategy, and customer storytelling
• Create sales enablement resources that improve rep confidence and performance, including: messaging frameworks and talk tracks, objection handling and competitive battlecards, customer-facing presentations and executive summaries, training modules (microlearning / scenario-based)
• Creates, updates, and presents training materials that support new‑hire onboarding and continuous enablement of the sales team, driving alignment on marketing strategy and product positioning
• Partner with Sales Leadership to drive consistent messaging adoption and strong execution across regions
• Translate clinical workflows and evidence into simple, credible commercial messaging that supports customer decision-making
• Build value tools that support adoption conversations (workflow impact, labor constraints, TAT implications, economic value framing)
• Collaborate with Medical Affairs and compliance partners to ensure content accuracy and appropriate claims usage
• Lead cross-functional execution across multiple workstreams with strong attention to quality, urgency, and alignment
• Serve as the US marketing owner for assigned portfolio priorities, ensuring deliverables move efficiently from concept to field deployment
• Collaborate cross-functionally to support National and Regional Tradeshow events
• Increased demand generation performance (lead capture, conversion, opportunity influence)
• Growth in assay adoption, utilization, and reorder performance
• Improved competitive conversion and new customer acquisition
• Increased field readiness and confidence (enablement adoption and feedback)
• Strong customer engagement and measurable campaign performance

Requirements:

• Bachelor's Degree Minimum Bachelor's degree in Life Science or Marketing and more than 6 years related experience and/or training required
• 5+ Years in product marketing or commercialization within diagnostic testing, clinical diagnostics, or lab-focused healthcare or equivalent selling experience
• Proven experience developing and executing marketing programs that drive measurable growth
• Strong ability to translate complex data and information into clear messaging and practical field tools
• Cross-functional leadership skills and ability to influence without authority
• Strong analytical skills with comfort using insights and performance data to guide decisions
• Demonstrated ability to convey ideas and information with clarity and influence to diverse audiences
• Efficiency with MS tools, including Excel, PowerPoint, Copilot
• Travel may be required at least 40% of the time
• Master's Degree MBA and/or Professional Science Masters preferred