Key skills
B2B copywritingSEO experienceWordPress proficiencyAhrefsSEMrushContent monitoring toolsCanva skillsSelf-directedOrganizedEHSNewsletter platformswritten EnglishWordPressLeadership
About this role
CDMS is a B2B Environmental, Health & Safety (EHS) services company. They are seeking a Digital Marketing & Content Specialist to manage their digital marketing efforts, focusing on creating and optimizing content for various platforms, particularly LinkedIn. The role involves writing, publishing, and engaging with content while collaborating with the leadership team to enhance the company's online presence.
Responsibilities:
- Conduct a full SEO audit using Ahrefs and implement on-page optimizations
- Perform ongoing keyword research and monitor rankings
- Identify content gaps and recommend topics based on search demand
- Write blog posts, LinkedIn articles, and newsletters in the voice of our leadership team
- Turn client conversations and project outcomes (fed to you by our team) into compelling case studies
- Curate RSS feeds from EHS, manufacturing, and safety industry sources and develop timely, opinionated content based on those topics
- Maintain a consistent editorial calendar across all channels
- Manage our leadership team's LinkedIn presence — posting, commenting, and connecting on their behalf
- Engage daily with content from existing clients and prospects in the EHS and manufacturing space
- Grow our LinkedIn network through targeted, strategic outreach
- Apply our existing brand guidelines to materials provided by our technical team — one pagers, posters, and laminated sheets for client sites
- Coordinate with our onsite admin assistant for printing/lamination and with the EHS team for client delivery
- Keep all materials current and on-brand
Requirements:
- Experienced
- Strong B2B copywriting skills — you write clearly, professionally, and without fluff
- Hands-on SEO experience with Ahrefs or SEMrush (not just conceptual knowledge)
- Proven experience managing Blog Posts and LinkedIn presence or ghostwriting for a B2B executive or company
- Ability to learn a technical industry quickly and write about it credibly
- Experience with content monitoring tools
- Canva or basic design skills to apply brand templates to documents
- Self-directed and organized — you manage your own priorities and deadlines
- Proficient in WordPress or similar CMS
- Excellent written English
- Familiarity with EHS, safety, or manufacturing industries
- Experience with newsletter platforms (Active Campaign, or similar)