Senior Field Marketing Manager

GovWell is building an AI operating system to transform government services, and they are seeking a Senior Field Marketing Manager to enhance their field presence across various events. The role involves strategizing and executing marketing initiatives that align with revenue goals while ensuring meaningful engagement with municipal and county leaders.

Responsibilities:

• Own conference and field marketing strategy, including event selection, goal-setting, speaking opportunities, and budget allocation tied to pipeline and ROI
• Lead end-to-end execution across conferences and events, managing vendors, booth logistics, travel coordination, staffing plans, merchandise, inventory, and on-site support
• Build and enforce disciplined playbooks for pre-event planning, lead capture, CRM tracking, marketing follow-up, and sales handoff to maximize lead conversion
• Launch and scale hosted side events and activations tied to strategic priorities
• Analyze performance data to continuously refine event mix, improve conversion rates, and increase pipeline generated per event
• Partner closely with Business Development team and leadership to ensure field efforts align tightly with revenue priorities
• Represent GovWell at regional and national events, ensuring we show up polished and prepared for prospects and customers