Marketing Manager

Signos is a health technology company that combines continuous glucose monitoring with personalized insights to help individuals improve their health. They are seeking a dynamic Senior Marketing Manager to implement innovative marketing programs aimed at driving growth and community engagement in the health and wellness space.

Responsibilities:

• Contribute to organic strategy in partnership with the Head of Marketing
• Own execution and project management of all organic marketing programs including email, organic social, referral, influencer, partnerships, and events
• Track paid and organic marketing campaign performance in tandem with our agency partners while synthesizing clear and concise learnings to create a compelling brand and product narrative
• Work with Head of Marketing and creative partners to ideate innovative campaigns which drive acquisition and define a new category within healthcare / wellness
• Lead project management of all creative asset production; partner with internal, agency and freelance team members to generate engaging, on brand content quickly and within budget
• Think strategically, creatively and analytically to identify new demand generation programs
• Shape the long-term marketing roadmap, identifying opportunities to define Signos as a thought leader in wellness and healthcare innovation
• Be a self starter

Requirements:

• Hands-on experience managing organic growth in-house for a full funnel DTC business including email campaigns, organic social, partnerships, and influencer
• Proficiency in analyzing campaign data, identifying trends, and leveraging insights to refine marketing strategies and optimize ROI
• Proven experience managing CRM platforms like Iterable (or similar) to drive acquisition and retention through advanced client segmentation, in-depth retention flows, and data-driven lifecycle campaigns
• Skilled at creating personalized, automated workflows that enhance customer engagement and maximize LTV
• Strong project management skills with the ability to drive both creative and technical aspects
• Familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV and ROAS
• Ability to work independently, meeting deadlines with a positive attitude and eagerness to learn
• Excellent written and verbal communication ability
• 3-5 years of experience
• Prior experience with local marketing is a plus
• Experience in health and wellness is a plus and passion for what we do is a must
• Experience with physical locations is helpful