Performance Marketing Strategist (Retail Media)

Wahl Clipper Corporation empowers people to be their best and is seeking a Performance Marketing Strategist to enhance their paid search strategy across various retail media platforms. The role involves developing SEM strategies, managing campaign execution, and analyzing performance data to drive digital growth for their grooming products.

Responsibilities:

• Developing and executing full-funnel SEM strategies across retail media platforms to boost product visibility and digital growth
• Partnering with Sales, Digital Marketing, and Product teams to align SEM efforts with business goals
• Identifying optimization opportunities to grow category leadership in clippers, trimmers, and pet grooming
• Managing end-to-end campaign execution-keyword strategy, bidding, targeting, and creative optimization
• Analyzing performance data to uncover insights and maximize return on ad spend (ROAS)
• Providing thought leadership on SEM best practices, trends, and platform innovations
• Building internal SEM capabilities through process improvements, documentation, and mentoring
• Defining KPIs and building reporting frameworks that drive transparency and accountability
• Creating dashboards that surface actionable insights and support strategic decision-making

Requirements:

• 6+ years of hands-on SEM experience, especially in retail media
• Proven track record of performance-based campaigns and killer ROAS
• Deep expertise in AMS, Walmart Connect, Target Roundel, Criteo, or Citrus
• Experience building dashboards (Tableau, Power BI) and reporting frameworks
• Strong analytical chops and a love for data
• A collaborative spirit and the confidence to influence strategy
• Social commerce savvy (TikTok Shop, anyone?) and mentoring experience