Director, Product Marketing

Octagos is modernizing remote cardiac monitoring with AI-powered automation and seamless EHR integrations. They are seeking a Director of Product Marketing to own the go-to-market strategy, product positioning, and market activation for their cardiac remote monitoring platform, translating product innovation and clinical performance into compelling narratives that drive demand and support revenue growth.

Responsibilities:

• Own end-to-end product positioning and messaging for Octagos
• Define and maintain core narratives, value propositions, and proof points by buyer persona
• Translate clinical performance, AI accuracy, and operational outcomes into clear, defensible market differentiation
• Ensure consistent product messaging across sales, marketing, partnerships, PR, and executive communications
• Lead GTM strategy for new products, features, and platform enhancements, from launch planning through field enablement
• Partner closely with Product, Clinical, Training, and Engineering teams to deeply understand roadmap priorities, use cases, and customer impact
• Directly engage with the Training manager to expand product knowledge
• Develop launch frameworks including messaging, packaging narratives, pricing context, sales plays, and rollout plans
• Define success metrics for launches and continuously optimize based on market feedback and performance data
• Own product marketing enablement for Sales, including pitch decks, product one-pagers, competitive battlecards, FAQs, and objection-handling frameworks
• Equip Sales with persona-specific narratives that articulate value across enterprise health systems, IDNs, and physician groups
• Partner with revenue leadership to support deal acceleration, strategic account pursuits, and competitive takeaways
• Serve as the primary product marketing escalation point for complex deals and competitive scenarios
• Lead development of customer proof assets including case studies, clinical outcomes summaries, ROI analyses, and performance benchmarks
• Translate real-world deployment data and AI performance metrics into credible, executive-ready marketing materials
• Build and scale customer advocacy programs to support referenceability, peer-to-peer selling, and thought leadership
• Own competitive intelligence strategy including market analysis, positioning frameworks, and win/loss insights
• Continuously assess competitor messaging, product claims, and GTM motions to sharpen Octagos’ differentiation
• Serve as the voice of the market internally, bringing buyer insights, objections, and emerging trends into product and leadership discussions
• Act as the connective tissue between Product, Clinical, Sales, Marketing, Training, and Executive teams
• Influence roadmap prioritization by bringing market, customer, and competitive insight into product planning
• Ensure product marketing strategy scales with Octagos’ growth, enterprise expansion, and evolving GTM motions

Requirements:

• Proven experience leading product marketing strategy in healthcare SaaS, MedTech, or digital health
• Strong expertise in product positioning, GTM execution, and sales enablement for complex enterprise buying cycles
• Demonstrated success developing data-driven case studies, ROI narratives, and executive-level product messaging
• Experience partnering cross-functionally with Product, Sales, Clinical, and Executive teams
• Ability to manage agencies, vendors, and budgets with a strong ROI mindset
• Deep understanding of healthcare buying dynamics, HIPAA-compliant marketing, and regulated markets
• 8–12 years of progressive marketing experience, with significant depth in product marketing roles
• Experience in cardiac remote monitoring, RPM, cardiology solutions, healthcare SaaS, or digital health strongly preferred
• Proficiency with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, Pipedrive)
• Experience supporting enterprise GTM motions across health systems, IDNs, and physician groups
• Willingness to travel up to 20–30% for conferences, customer engagements, and partner meetings