Senior Product Manager, Advertising

Wurl, LLC is a company focused on creating innovative technologies that enhance the streaming experience. They are seeking a Senior Product Manager for Advertising to lead product evolution, manage advertising capabilities, and drive performance analysis to optimize revenue across various channels.

Responsibilities:

• Product Evolution: Drive new monetization capabilities and optimize yield by interfacing with supply, demand, and distribution partners, validating feature requirements with customers and partners
• Product Roadmap: Lead cross functional conversations with Sales, Engineering, and Ad Operations stakeholders to develop and launch roadmap features across our advertising business unit
• Core Infrastructure: Evolve high-availability infrastructure, automation, and monitoring processes to support global scale. Define success metrics & KPIs and continuously support performance improvements
• Performance Analysis: Analyze inventory and demand performance to provide actionable insights for internal and external stakeholders

Requirements:

• 5+ years managing product lifecycles, working closely with engineering and operational teams
• Experience with Jira, Confluence or similar PM tools
• 5+ years of deep technical experience with OpenRTB, VAST, and SCTE-35 ecosystems
• Strong understanding of SSAI, SSP, and DSP workflows
• Experience with processing data at scale in a high-availability framework
• Proficient in translating complex data into visualizations and business decisions
• Strong documentation skills, including workflow diagrams, product requirements and go-to-market plans
• Bachelor's degree in a relevant field or equivalent practical experience
• US remote location
• Knowledge of video streaming protocols (HLS, DASH) and the SSAI (Server-Side Ad Insertion) workflow
• Proficiency in SQL and Python for data mining and automation
• Experience with the AWS ecosystem and Snowflake (or similar relational databases)
• Hands-on experience with SpringServe or similar ad-serving platforms
• Proven ability to build dashboards in tools such as Sigma, Tableau, or Power BI to inform product strategy