Lifecycle Marketing Manager

Handoff is an AI agent that runs a construction company, helping remodelers automate estimating and streamline operations. The Lifecycle Marketing Manager will launch and scale email-led campaigns, collaborate with sales and product teams, and drive measurable growth across the full funnel.

Responsibilities:

• Build and launch email and lifecycle campaigns that drive outbound demand, new trialers, activations, and expansion across short (7-days) sales cycles
• Write compelling, conversion-optimized copy for emails, landing pages, and nurture flows
• Execute fast-paced experiments across lifecycle stages—activation, conversion, retention—and optimize based on performance
• Collaborate with GTM, product, and sales to align messaging, reporting, and audience targeting
• Set up campaign infrastructure using tools like HubSpot and Instantly (or similar), ensuring seamless execution and clean handoffs
• Analyze performance across open rates, click-throughs, conversions, and revenue impact—and share insights regularly
• Maintain tight execution timelines in a startup-paced environment while delivering high-quality output

Requirements:

• 3–5 years of experience in lifecycle, demand generation, or email marketing—ideally in a fast-paced SMB SaaS or startup environment
• Experience with tools like Clay, Instantly, HubSpot, Apollo, or similar
• Proven ability to build and run high-performing email programs that drive measurable pipeline and revenue
• Strong copywriting skills—able to translate strategy into crisp, clear, and motivating messages
• Highly organized executor who thrives on speed, ownership, and outcomes—not just activity
• Familiar with basic landing page tools like Webflow, Unbounce, etc.; able to move quickly within them
• Understand how short sales cycles work and how to tie marketing actions directly to revenue
• Comfortable working cross-functionally in a fast-moving environment
• Bonus: Experience working with SMB audiences or within the construction, skilled trades, or local services space