Role Purpose

Acting as the principal finance strategist and advisor to the Vice President IMX, the Senior Director I, Marketing and Media Finance will lead and optimize media investment, channel allocation, and performance analytics. This role is dedicated to unlocking incremental marketing ROI, enabling agile, audience-led channel strategies, and accelerating growth through sophisticated financial partnership and modeling.

Key Responsibilities

Serve as the financial architect for media investment—leveraging market benchmarks, econometric models, and marketing analytics to influence and improve marketing mix, channel split, and campaign spend.
Continuously evaluate performance across paid, owned, and earned channels; proactively identify opportunities to maximize return on investment (ROI) and recommend real-time reallocation to drive impact.
Partner with the marketing analytics and media teams to translate campaign performance metrics, attribution data, and channel results into actionable investment decisions.
Champion digitization of forecasting, budget management, and investment tracking, leveraging tools such as Power BI, Al-driven analytics, and workflow automation platforms.
Drive automation of financial processes, reporting, and media performance dashboards to improve speed, accuracy, and business transparency.
Lead annual and quarterly investment planning, working hand in hand with media leadership to stress-test budget proposals against expected returns and past performance.
Act as the chief financial storyteller, distilling complex marketing effectiveness data into clear, actionable recommendations that guide the Vice President IMX and media leadership in both short-term tactical shifts and long-range strategy.
Proactively advise on investments between upper-funnel brand activity and lower-funnel conversion, grounding decisions in expected financial outcomes and measurable performance impact.
Champion adoption of new measurement tools, advanced attribution models, and emerging best practices in marketing finance to future-proof investment decisions.`
Deliver fast, insightful, and transparent reporting on marketing investment outcomes, channel effectiveness, and in-flight course corrections.
Establish a data governance framework ensuring consistency and reliability across all media financial data sources.
Foster a culture of test-and-learn—partnering with campaign owners to rapidly refine investment hypotheses and optimize strategies in real time.

Qualifications

Bachelor’s degree in finance, Economics, Business, or a related field; MBA or advanced analytics/strategy credentials highly preferred.
10+ years of progressive experience in financial or business roles, with direct support for Marketing and Media functions in large, dynamic organizations.
Demonstrated expertise in financial management and performance analytics for digital media—such as paid social, programmatic, display, search, commerce, influencer, and emerging digital channels.
Deep understanding of marketing ROI measurement, media mix modeling, digital attribution, and investment optimization for both traditional and digital channels.
Exceptional analytical and communication skills; proven ability to translate complex media finance insights into clear recommendations for marketing and creative leaders.
Advanced proficiency in financial modeling, business intelligence, and modern marketing analytics platforms (e.g., Google Analytics, DoubleClick, MOAT, marketing dashboards).
Experience working cross-functionally with marketing, analytics, and media agency teams to align financial strategies to evolving consumer, channel, and spend dynamics.
Agile and innovative problem-solver, able to operate effectively in a fast-paced environment with rapidly shifting priorities.

Impact

As Senior Director I, Marketing and Media Finance, your partnership will ensure every media dollar works harder, enable smarter, real-time investment decisions, and supercharge the business impact of North America’s media strategy.

What We Can Do For You

Agile & Innovative Software Platforms: Each day we are working to improve efficiency and reporting using top tier platforms and technologies.
Connections: We work cross-functionally across different business groups to make sure that we can put together the clearest numbers & projections for our customers.
Diverse Customers: We work with thousands of customers each day which range from international large-retail chains, grocery stores, restaurants, airports, and so many more.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Closing, Budgeting, Business Analytics, Cash Flow, Communication, Corporate Finance, Financial Forecasting, Financial Modeling, Financial Performance, Financial Performance Management, General Ledger (GL), Generally Accepted Accounting Principles (GAAP), Group Problem Solving, Key Performance Indicators (KPI), Leadership, Microsoft Office, Preparation of Financial Reports, Profit and Loss (P&L) Management, Strategy Development, Teamwork, Waterfall Model

Pay Range:

$180,000 - $203,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Senior Director, Finance – Media

Key skills

About this role

Role Purpose

Key Responsibilities

Qualifications

Impact