Key skills
GoLeadershipProblem SolvingCollaborationSales
About this role
The GMPT Measurement org is responsible for interpreting the performance of advertising on our platform. We partner with advertisers and agencies to optimize their marketing strategies, uncover insights, and build meaningful connections that drive real business results.
The SMB Measurement team focuses on empowering small and medium-sized advertisers across EMEA to achieve success through data-driven insights, experimentation, and scalable measurement education. We work closely with sales, product marketing, product measurement, and business marketing teams to ensure that every advertiser — from emerging brands to rapidly scaling businesses — can measure and grow effectively on TikTok.
About the Role
TikTok is seeking a Measurement Partner for the SMB org, based in Dublin, Ireland, to support our growing base of SMB advertisers across EMEA. This role will focus on helping SMB advertisers and agencies better understand the value of TikTok through effective measurement, experimentation, and actionable insights. The ideal candidate is an empathetic and analytical problem-solver who is passionate about making data accessible and impactful for smaller businesses. The role requires a mix of analytical thinking, client consulting, scaled problem solving, and cross-functional collaboration to scale measurement best practices across markets.
Responsibilities
- Partner primarily with SMB advertisers and their agencies to deliver high-quality measurement and analytical support that drives understanding of campaign performance and platform value.
- Develop scalable solutions and measurement frameworks in collaboration with revenue, product marketing, and product managers.
- Translate complex analytical results into actionable recommendations that help SMB clients optimize their media investment and drive measurable outcomes.
- Identify and activate test-and-learn opportunities (e.g., A/B tests, lift studies, creative experiments) to help advertisers grow their confidence in measurement.
- Manage client and agency feedback to ensure their voice is reflected in internal product, partnerships, and go-to-market strategies.
- Partner with internal enablement and operations teams to improve the efficiency, quality, and scalability of measurement support across SMB markets.
- Contribute to thought leadership and internal education on best practices for experimentation, attribution, and business outcome measurement for SMB advertisers.
The SMB Measurement team focuses on empowering small and medium-sized advertisers across EMEA to achieve success through data-driven insights, experimentation, and scalable measurement education. We work closely with sales, product marketing, product measurement, and business marketing teams to ensure that every advertiser — from emerging brands to rapidly scaling businesses — can measure and grow effectively on TikTok.
About the Role
TikTok is seeking a Measurement Partner for the SMB org, based in Dublin, Ireland, to support our growing base of SMB advertisers across EMEA. This role will focus on helping SMB advertisers and agencies better understand the value of TikTok through effective measurement, experimentation, and actionable insights. The ideal candidate is an empathetic and analytical problem-solver who is passionate about making data accessible and impactful for smaller businesses. The role requires a mix of analytical thinking, client consulting, scaled problem solving, and cross-functional collaboration to scale measurement best practices across markets.
Responsibilities
- Partner primarily with SMB advertisers and their agencies to deliver high-quality measurement and analytical support that drives understanding of campaign performance and platform value.
- Develop scalable solutions and measurement frameworks in collaboration with revenue, product marketing, and product managers.
- Translate complex analytical results into actionable recommendations that help SMB clients optimize their media investment and drive measurable outcomes.
- Identify and activate test-and-learn opportunities (e.g., A/B tests, lift studies, creative experiments) to help advertisers grow their confidence in measurement.
- Manage client and agency feedback to ensure their voice is reflected in internal product, partnerships, and go-to-market strategies.
- Partner with internal enablement and operations teams to improve the efficiency, quality, and scalability of measurement support across SMB markets.
- Contribute to thought leadership and internal education on best practices for experimentation, attribution, and business outcome measurement for SMB advertisers.