Content planning
creating strategically clear, insight-led content plans that will deliver on brands’ objectives across channels
Content creation
both static designed assets and social-first video for a range of platforms, predominantly Instagram and TikTok
Copywriting
you’ll need to be able to come up with killer copy that entices people in on posts and captions
Community management
you’ll often be directly responsible for managing all comments and DMs on behalf of the brand
Influencer outreach
we’ll need you to be great at pulling together a list of all the right influencers for the brand and then handling all outreach, briefing and send-outs
Partnerships
brand partnerships are a key growth lever for several startup brands
you’ll be leading this process end-to-end
Reporting
knowing what to post is important but so is measuring what’s working so you can be strategic and creative
Overall coordination
from photoshoots to sample send-outs, there will always be a few things that fall just outside of social media

A creative eye for what works on social media
Relevant experience managing social media for a brand (or if not, examples of a killer personal brand that shows you know what you’re doing)
A curiosity to bring inspiration from other brands and categories into your work
Strong interpersonal and communication skills with the ability to build and manage relationships with stakeholders at all levels
Excellent project and time management skills
Experience using a number of social-first platforms for content, including the likes of Canva, Adobe Suite, CapCut, etc.

Social Media Executive

Key skills