Solace is a healthcare startup aiming to simplify the complex U.S. healthcare system by connecting patients with expert advocates. The Growth Product Manager will focus on improving patient conversion through data-driven experiments and collaboration with cross-functional teams to enhance the overall patient experience.
Responsibilities:
- Own conversion optimization across key funnel surfaces, including paid and organic landing pages, intake flows, and pre-visit touchpoints
- Own funnel-level qualitative research by recruiting and interviewing patients, synthesizing insights into testable hypotheses, and ensuring learnings are shared across the team
- Collaborate cross-functionally with Product, Data, and Design to align experimentation with broader company goals
- Maintain a prioritized CRO backlog tied to business outcomes, not idea volume
- Partner closely with channel managers (Meta, Google Ads, etc.) to ensure message alignment across the entire funnel
- Build and ship experiments directly in Webflow
- Design, launch, and analyze experiments in Statsig
- Translate experiment results into actionable insights and clear recommendations for stakeholders
- Stay abreast of industry trends and best practices in the CRO space. Continuously seek opportunities to enhance the patient and advocate experience through innovative strategies and technology
- Help evolve Solace’s experimentation culture by improving frameworks, documentation, and decision-making standards
Requirements:
- 3–4 years of hands-on CRO experience, ideally in a lead-gen or sales-assisted funnel
- Experience collaborating with cross-functional partners (e.g., product, design, analytics) to deliver seamless, high-impact tests
- Ability to uncover patient needs through qualitative research and turn those insights into experiments that improve the patient journey
- Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights
- Strong understanding of A/B testing, experimentation design, and statistical significance
- Proficiency in Webflow, with the ability to independently build and iterate
- Familiarity with experimentation tools such as Statsig (or similar)
- Comfort collaborating in design tools like Figma
- Strong organizational skills and the ability to manage multiple tests simultaneously
- A bias for action — you move fast, make sound decisions, and thrive under tight timelines
- Applicants must be based in the United States