Senior Digital and Performance Marketing Manager

SIW Solutions LLC is a high-growth SaaS company seeking a Senior Digital & Performance Marketing Manager to drive business growth by optimizing digital marketing channels. This role involves leading strategy and execution across key channels, ensuring effective lead capture and conversion, and collaborating with various teams to align marketing efforts with company objectives.

Responsibilities:

• Manage and optimize digital channels including SEM, SMM, SEO, Email Marketing, and Directories
• Own website performance and conversion optimization
• Drive MQL, SQL, and ARR targets with a focus on financially efficient growth
• Identify and test new channels to expand digital footprint
• Execute A/B testing and other statistical experiments to improve results
• Partner cross-functionally to launch integrated campaigns
• Manage external agencies and freelancers
• Leverage CRM and marketing automation platforms to drive data-informed decisions
• Maintain close alignment with Sales to ensure lead quality and pipeline impact

Requirements:

• Bachelor's degree required
• 4+ years of digital marketing experience
• B2B experience required
• Hands-on expertise across SEM, SEO, and SMM
• Strong analytical skills with the ability to translate data into action
• Experience leveraging AI tools to improve efficiency and performance
• Strong communication skills and ability to craft compelling messaging
• Advanced Excel proficiency and familiarity with A/B testing methodologies
• Highly organized with strong attention to detail
• Driven, collaborative, and motivated to make a meaningful impact
• MBA preferred
• SaaS experience preferred
• startup experience strongly preferred