Digital Marketing Manager

Role Overview

• Plan, write, and execute email campaigns for teachers, schools, parents, and students, optimising for engagement, open rates, and conversions.
• Develop compelling B2B content, including thought leadership articles, website copy, case studies, and targeted promotions.
• Conduct A/B testing, analyse performance metrics, and use data-driven insights to refine campaigns.
• Support marketing initiatives across social media (LinkedIn, Twitter), website content, and offline channels (events, exhibitions, direct mail campaigns).
• Optimise content for search engines and ensure our website supports overall marketing goals.
• Use HubSpot (preferred) or similar CRM tools for email segmentation, automation, and lead nurturing.

Requirements

• 5+ years’ experience in digital marketing, email marketing, and content marketing (B2B & B2C experience preferred)
• Experience in SaaS, EdTech, or product marketing
• Proven ability to craft compelling copy and deliver end-to-end campaigns that drive engagement
• Strong analytical skills, using data to optimize marketing strategies (e.g., A/B testing, performance analysis)
• Hands-on experience with CRM tools, with HubSpot knowledge being a strong plus
• Comfortable with CMS platforms and managing website content
• Highly organised, self-motivated, and capable of working independently
• Bonus / nice to have:
• Experience in marketing for the UK education sector
• Basic SEO knowledge and experience optimising content for search engines
• Social media savvy, to drive engagement and brand awareness

Benefits

• We provide a great set of benefits that all focus on helping Up Learn team members lead healthy and fulfilling lives.
• Awesome colleagues! We’ve put together a cracking team, and now you’re part of it you’ll shape the future of it
• Meaningful, fulfilling and engaging work that has an immediate positive impact on tens of thousands of students and the potential to impact millions of students
• The opportunity to build the future of education and accelerate humanity’s ability to learn
• Tons of opportunities to learn and develop a wide range of skills
• Up Learn supports a hybrid working environment with a minimum of two days in the office per week (one team day and one company day) and the rest is up to you!
• Key benefits:
• A competitive salary
• Meaningful stake in the company’s growth and success (equity share options)
• ~35 days of paid holiday per year made up of: 26 days of bookable holiday, plus bank holidays, plus unlimited ‘extra days’ (i.e. if you need a few more days, no problem)
• Significantly enhanced parental leave
• Level 6 (highest level) dental insurance
• Paid-for coffee breaks (a great chance to get to know the team)
• Monthly & quarterly paid-for socials and quality time with your work colleagues as well as an in-office shower room to make sporting activities easier to join
• A spacious and bright private office in Old Street, with delicious coffee, a selection of teas and unlimited snacks and drinks
• Cycle-to-Work: we are registered so you can buy a bike and accessories tax-free
• Unlimited budget for any work-related books you need
• Family access to Up Learn: your family and close relatives get unlimited access to any Up Learn course for free!