Senior Product Manager, First-Party Data Platform

Attentive is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. As the Senior Product Manager for the First-Party Data Platform, you will own the web collection layer that impacts Attentive's product areas, focusing on improving the Enhanced Attentive Tag for better first-party data capture.

Responsibilities:

• Lead the evolution of the Enhanced Attentive Tag (EAT) into a fully self-service product experience — empowering customers and internal teams to configure, monitor, and troubleshoot their tagging setup with ease
• Leverage AI to proactively improve first-party data quality at the point of collection, enabling smarter validation, anomaly detection, and data completeness
• Own the roadmap for Attentive’s web-based first-party data collection (client-side and server-side), defining how brands instrument and bring data into the platform

Requirements:

• 4+ years of product management experience, with direct exposure to web analytics, event tracking, first-party data collection, or instrumentation platforms
• Strong understanding of how data is collected from the internet — including client-side tags, server-side events, browser behavior, network requests, and event payload structure
• Ability to work closely with engineers on technical systems while translating instrumentation complexity into clear customer-facing workflows and business outcomes
• Experience improving implementation experiences, debugging workflows, or data quality at the point of collection in a SaaS or B2B environment
• A track record of driving execution in cross-functional environments where Engineering, Support, and GTM teams depend on your product decisions