Legion Intelligence is focused on delivering secure and reliable AI systems to tackle critical challenges. The Head of Marketing Operations & Growth will architect and operate the performance engine behind the company's go-to-market strategy, ensuring effective marketing systems and high-impact campaign execution.
Responsibilities:
- Own the architecture and performance of Legion’s marketing systems, ensuring clean integration between marketing automation, paid media platforms, and the Salesforce CRM so data flows reliably across the funnel
- Define and implement attribution models, UTM governance, lifecycle stages, routing logic, and campaign taxonomy
- Establish clear definitions for funnel stages and handoffs across Marketing and Sales
- Build executive-ready dashboards and reporting frameworks that connect marketing activity to pipeline and revenue outcomes
- Improve data integrity, governance, and tracking discipline across all campaigns
- Design and execute targeted outbound and ABM-style campaigns across priority accounts and verticals
- Build and manage paid programs directly, including audience segmentation, list strategy, targeting configuration, budget allocation, creative selection, testing frameworks, and performance reporting
- Lead full-funnel campaign planning from offer strategy and landing experience through retargeting and conversion measurement
- Run structured experimentation across targeting, creative, messaging inputs, and spend allocation
- Translate performance data into decisive action: reallocate budget, refine audience criteria, adjust creative direction, and prioritize high-signal segments
- Develop targeted account programs aligned to complex, multi-stakeholder buying cycles
- Partner with Sales to align on account selection, engagement sequencing, and feedback loops
- Ensure campaigns support long-cycle, relationship-driven sales motions without overlapping into sales enablement ownership
- Establish weekly and monthly performance rhythms that drive decisions, not status updates
- Surface insights proactively and tie campaign results back to strategic marketing and GTM priorities
- Use modern AI-driven tools to accelerate reporting synthesis, experimentation analysis, and operational efficiency while maintaining rigor and accuracy
Requirements:
- 8+ years of experience in marketing operations, growth marketing, performance marketing, or demand generation within B2B SaaS or highly technical products
- Proven experience designing and implementing marketing infrastructure that connects CRM, marketing automation, paid media platforms, and reporting systems
- Strong hands-on experience operating paid and targeted campaign channels directly, including audience configuration, campaign setup, optimization, and performance analysis
- Deep understanding of attribution, lead routing, funnel definitions, and campaign measurement frameworks
- Demonstrated ability to move from data to action, making clear decisions on budget allocation, targeting strategy, and campaign prioritization
- Comfort partnering cross-functionally with Sales and Customer Success on funnel mechanics and operational alignment
- High standards for data quality, governance, and operational rigor
- Experience marketing to government, defense, or national security adjacent audiences, with an understanding of longer buying cycles, committee-driven decisions, and the nuances of account-based targeting in public sector environments
- Experience building and scaling account-based marketing programs where precision targeting and measurement are critical
- Experience in improving or rebuilding marketing infrastructure in a growth-stage company