Lead Product Marketing Manager

DIRECTV is seeking a strategic, analytically minded Lead Product Marketing Manager to help define how we grow in an increasingly dynamic media and entertainment landscape. This role involves owning the full strategy cycle, generating data-backed insights, and translating findings into actionable recommendations to drive measurable subscriber and revenue impact.

Responsibilities:

• Build rigorous, insight-led business cases—grounded in strong quantitative analysis—in partnership with analytics, finance, and cross-functional teams
• Size market opportunities, forecast expected value, assess ROI, and recommend paths that maximize subscriber growth and long-term enterprise value
• Develop clear, structured strategic plans that bridge insight and action, guiding teams across sales, product, marketing, and partnerships
• Craft compelling executive-ready narratives that align stakeholders and drive decision-making across the organization
• Shape acquisition strategies spanning distribution and sales channels, partner programs, audience targeting, and save-to-invest initiatives
• Conduct deep consumer, competitive, and market analyses to identify growth opportunities and emerging risks across the TV/media entertainment and subscription ecosystem
• Translate market signals and performance trends into strategic implications that inform channel, product, offer, and partnership decisions

Requirements:

• 3 – 5 years of professional experience
• Exceptional strategic thinking and numerical acumen, with the ability to structure ambiguous problems and derive meaningful insights from complex data
• Experience applying market analysis, financial modeling, and insight development to shape strategy in subscription-based or membership-driven businesses
• Strong communication and storytelling skills—able to turn analysis into compelling narratives for executive audiences
• Ability to thrive in a fast-paced, remote-first environment, demonstrating ownership, adaptability, and a collaborative mindset
• MBA preferred but not required
• Consulting background (strategy, management, or growth) combined with operating experience is highly valued
• Familiarity with the TV/media entertainment, telco, or broader media landscape strongly preferred