Growth Marketing Manager, SEM

Thumbtack helps millions of people confidently care for their homes, and they are seeking a Growth Marketing Manager, SEM to support their efforts in capturing customer demand for local services. The role involves executing and improving paid search strategies, managing SEM programs, and collaborating with cross-functional teams to build effective marketing programs.

Responsibilities:

• Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth
• Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs
• Develop experimentation roadmap for ad copy, keywords, bidding and more
• Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
• Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data

Requirements:

• 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
• Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
• Ability to manage relationships with a large portfolio of ad vendors and partners
• Ability to define and execute on a 6-12 month roadmap with aggressive milestones
• Experience with TROAS + LTV bidding
• Strong data analytics skills (pivot tables, vlookups, basic modeling)
• Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis