Lead the technical execution of complex, dynamic email builds using HTML, CSS, and responsive design principles.
Strong working knowledge of HTML and CSS specifically for email; ability to troubleshoot responsive design issues and ensure cross-client compatibility (e.g., Litmus testing).
Develop and deploy two-way, interactive email experiences (e.g., in-email event registration, dynamic polling) for flagship events like Dreamforce and World Tours.
Utilize advanced AMPScript to write custom, from-scratch logic within email templates to handle complex versioning.
Write and optimize complex SQL queries to define audience segments, managing data extensions, suppression logic, and daily automation imports.
Partner with Data 360/Engineering teams to define data requirements, ensuring attribute readiness for journeys while troubleshooting audience volume discrepancies and sync failures.
Manage the flow of data imports and triggers via SFTP and Data 360 to drive the logic, timing, and accuracy of behavior-based messaging and automated journeys.
Architect and manage complex workflows in Automation Studio, including file triggers, scheduled activities, and multi-step data transforms to ensure seamless backend operations.
Build and manage mature, multi-step automated journeys in Journey Builder (triggered sends, decision splits, wait logic, and exit criteria).
Operate within a multi-Business Unit (BU) environment, managing shared data extensions and global configurations to ensure consistent deployment across AMER and EMEA regions.
Ensure all journey and event-send data is structured correctly for downstream reporting; provide oversight on data flows to Tableau dashboards to ensure visibility into performance metrics.
Execute A/B testing frameworks and performance measurement to optimize engagement and conversion rates.
Serve as the regional lead for email compliance (CAN-SPAM, GDPR), managing consent attributes, preference center integrations, and global deliverability reputation.
Utilize Litmus and Inbox Monster to ensure cross-client compatibility and monitor global deliverability reputation.
Streamline production workflows by reducing manual operational gaps and establishing technical templates for faster scale.
Requirements
Advanced hands-on experience with Salesforce Marketing Cloud (SFMC), specifically Journey Builder, Contact Builder, and Automation Studio.
Strong proficiency in HTML, CSS, and Responsive Design for email.
Experience with scripting languages (AMPScript, SSJS, or similar) for complex personalization.
Strong SQL skills for querying databases, creating audience segments, and managing data schemas.
Experience working in a global or multi-BU environment (AMER/EMEA) with an understanding of regional data nuances.
Proven ability to work with Technical Product Managers, Data Engineers, and Marketing Operations.