DoiT is a global technology company that helps cloud-driven organizations leverage the cloud for growth and innovation. They are seeking a Container Optimization Marketing Manager to drive growth and market positioning for their Kubernetes optimization business, partnering with sales and product leadership to create a unified marketing strategy.
Responsibilities:
- Serve as the primary marketing lead for the PerfectScale business unit
- Translate revenue targets and expansion goals into a unified quarterly marketing strategy
- Define ICP segmentation across Kubernetes users, enterprise container teams, and CSP related solutions
- Shape economic narratives around data platform waste reduction and performance optimization
- Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
- Ensure PerfectScale positioning is clearly differentiated in the data optimization market
- Lead and direct cross-functional execution across Growth and Digital
- Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem
- Develop and manage strategic campaign briefs that align messaging, audience, and economic value
- Partner with Content, Growth, Sales, and RevOps to create visibility into performance metrics
Requirements:
- 3 to 5 years in B2B marketing, demand generation, or product marketing
- Experience marketing to Kubernetes engineering, container, or FinOps audiences
- Familiarity with Kubernetes, containers, or cloud data workloads
- Strong strategic planning capability combined with hands-on execution
- Demonstrated success driving pipeline growth in a technical B2B environment
- Experience partnering closely with sales leadership
- Thinks in terms of revenue, expansion, and economic value
- Understands enterprise data teams and cloud cost pressures
- Comfortable owning a business unit narrative
- Can centralize and prioritize across competing marketing inputs
- Moves fluidly between strategy and execution
- Data-driven and outcome-oriented