Payabli is a next-generation Payments Infrastructure and Monetization Platform designed for vertical software companies. They are seeking a Go-To-Market Engineer to enhance their sales team's efficiency through automation, data optimization, and intelligent tooling, while managing the technical infrastructure that supports the sales motion.
Responsibilities:
- Build and optimize automated workflows for prospect outreach using tools like AmpleMarket, Knode.ai, and other sales engagement platforms
- Integrate and configure AI-powered sales tools (including Claude integrations and Amigo AI agent) to enhance team productivity
- Create scripts and automations that enrich prospect data, prioritize leads, and personalize outreach at scale
- Implement and maintain integrations between our CRM, sales engagement platforms, and other GTM tools
- Manage and optimize our sales tech stack to ensure data flows seamlessly between systems
- Build dashboards and reporting that provide actionable insights into pipeline health, conversion metrics, and team performance
- Maintain data hygiene across our CRM and sales tools, implementing validation rules and cleanup processes
- Design and implement lead scoring models, territory assignments, and routing logic
- Develop systematic approaches to identify and qualify prospects that match our ideal customer profile across target verticals
- Build tools and processes for competitive intelligence gathering and market research
- Create data-driven frameworks for account prioritization and territory planning
- Analyze closed-won and closed-lost deals to continuously refine targeting criteria
- Identify opportunities to eliminate manual work and accelerate the sales cycle through technical solutions
- Run experiments on outreach sequences, messaging variations, and channel optimization
- Document processes and create training materials for sales team adoption of new tools
- Stay current on emerging sales tech and AI tools that could enhance team effectiveness
- Build custom reports and analyses to support sales strategy and forecasting
- Track and report on key GTM metrics including pipeline velocity, conversion rates, and tool ROI
- Provide data-driven recommendations to sales leadership on resource allocation and strategy
- Create performance benchmarks and accountability frameworks for the sales team
Requirements:
- 4+ years of experience in revenue operations, sales operations, marketing operations, or growth engineering
- Strong technical skills including proficiency with APIs, SQL, and scripting languages (Python, JavaScript, or similar)
- Hands-on experience with modern sales engagement platforms and CRM systems (Salesforce, HubSpot, Outreach, Apollo, etc.)
- Demonstrated ability to build automations, integrations, and workflows that drive measurable business impact
- Data analysis skills with ability to translate metrics into actionable insights
- Self-starter mentality with a bias toward experimentation and continuous improvement
- Excellent project management and stakeholder communication skills
- Experience implementing AI-powered sales tools and LLM integrations
- Background in B2B SaaS, fintech, or payments companies
- Familiarity with vertical SaaS business models and multi-vertical go-to-market strategies
- Experience with data enrichment tools (ZoomInfo, Clearbit, Clay etc.) and intent data platforms
- Knowledge of modern data stack tools (Segment, Fivetran, dbt, etc.)
- Understanding of payment processing or embedded finance concepts