Strategist, Performance Marketing

Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey. They are seeking a Strategist, Performance Marketing to conceptualize and build paid media strategies and implement optimization strategies for various clients, leveraging extensive knowledge of paid media and the latest trends.

Responsibilities:

• Participate in campaign development, deployment tactics, and proactive strategic paid media planning
• Performing qualitative market research and directing quantitative research when required
• Work with clients to develop performance marketing strategies to reach their wider company objectives
• Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity
• Demonstrate a good understanding of paid marketing practices on Meta, TikTok, Google and other platforms
• Work closely with media buyers, accounts teams and external agencies to ensure smooth campaign execution, which includes client onboarding, budget pacing, campaign monitoring and traffic sheet development
• Exhibit effective project management skills working closely with team to prepare reports for clients as needed in relations to ongoing campaigns
• Effectively work within account budget parameters and assist with budget management
• Writing is clear and succinct
• Experience creating Paid Media Playbooks and Paid Media best practice protocols
• Identify, analyze and present gaps and opportunities in paid media plans for new & existing clients
• Ability to decipher information using data & measurement tools
• Involvement in new business pitch presentations

Requirements:

• Minimum of 3-5 years of professional experience with paid media strategy and/or execution, and social media platforms
• Experience and a deep understanding of paid media practices on Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter
• Experience and familiarity with Paid Search and Programmatic advertising
• Ability to translate direction from internal leadership and external clients into paid media strategies and deliverables
• Strong presentation skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft
• Ability and experience in developing and executing successful client campaigns
• Ability to seek constant improvement and fill gaps to ultimately deliver best results to our clients
• Responsive and available to meet the demands of clients across multiple time zones
• Proficiency with ad management platforms and paid media analytical tools
• Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience
• Experience creating Paid Media Playbooks and Paid Media best practice protocols
• Identify, analyze and present gaps and opportunities in paid media plans for new & existing clients
• Ability to decipher information using data & measurement tools
• Involvement in new business pitch presentations