Key skills
Product marketingBrand marketingGrowth marketingAnalytical thinkingConsumer product launchesStorytellingCross-functional collaborationRegulated industry experienceEcommerce experienceScientific data translationTeam managementFast-paced environmentGoRLeadershipCommunication
About this role
Blueprint is a company focused on improving the global food supply and health through scientific approaches. They are seeking a Senior Director of Product Marketing to lead the communication and marketing strategies for their product offerings across various categories.
Responsibilities:
- Own Blueprint’s product positioning and messaging across all product lines
- Lead go-to-market strategy for new product launches and major product iterations
- Build messaging frameworks that translate scientific rigor into clear, compelling consumer narratives
- Partner closely with Growth and E-Commerce to improve conversion, retention, and LTV through sharper product communication
- Collaborate with Science and Legal teams to ensure accuracy and compliance across all product marketing claims
- Develop and maintain a product marketing playbook: launch process, GTM channel best practices, testing, learnings, and iteration
- Drive customer research, segmentation, and competitive analysis to inform positioning and R&D roadmap decisions
- Manage and grow a product marketing team over time (hire, develop, set standards)
- Ensure all product storytelling reinforces Blueprint’s credibility, precision, and mission
Requirements:
- 10+ years of experience in product marketing, brand marketing, or growth marketing
- Proven experience owning and launching consumer products with measurable business impact
- Strong storytelling skills (landing pages, product pages, campaigns, narrative docs)
- Experience working cross-functionally with Product, Creative, Growth, and leadership teams
- Strong analytical thinking and ability to tie messaging decisions to performance outcomes
- Ability to operate in a fast-paced environment with high standards and minimal bureaucracy
- Experience in a regulated industry (supplements, wellness, diagnostics, medical devices, pharma, biotech)
- Experience in health, health tech, or pharma
- Experience in DTC subscription or ecommerce businesses
- Strong familiarity with scientific/clinical data and the ability to translate it into consumer-facing language
- Experience building or scaling product marketing teams and launch processes