Digital Strategy Consultant / Business Analyst / Journey Expert

Blue Acorn iCi is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. They are seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to translate business goals into actionable use cases and ensure customer journeys are measurable and ready for execution.

Responsibilities:

• Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles
• Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation
• Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases
• Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases
• Document segmentation logic, audience frameworks, messaging triggers, and data dependencies
• Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs
• Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront)
• Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks
• Support backlog management with user stories and refinement for multi-solution Adobe programs
• Facilitate workshops, discovery sessions, and journey design sessions with client teams
• Ensure program cohesion and stakeholder clarity across delivery stages

Requirements:

• Working knowledge of AEP, RTCDP, AJO, and CJA
• Ability to interpret data schemas, identity models, and event structures
• Understanding of segmentation logic, customer attributes, and behavioral signals
• Experience defining success metrics, measurement plans, and reporting requirements
• Experience translating business goals into technical requirements, journeys, or data-driven use cases
• Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies
• Ability to break down complex problems into structured frameworks and clear documentation
• Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences
• Consultative mindset with experience facilitating workshops or working directly with business stakeholders
• Highly organized and able to influence alignment across cross-functional departments
• Familiarity with AEM Assets, Workfront, or Marketo is a plus