Senior Manager, Solution Marketing

Elsevier is a company that helps communities establish, discover, and share knowledge to advance human progress. The Senior Manager of Solution Marketing will lead the development and execution of go-to-market strategies for the AI solution, LeapSpace, focusing on customer engagement and business growth through effective positioning, messaging, and campaigns.

Responsibilities:

• Collaborate closely with executive leadership, product management, sales, and cross-functional marketing teams to define strategic goals, translate them into actionable marketing plans, and measure success
• Develop enablement content, sales narratives, and marketing assets that build the confidence of Sales, Marketing, and Customer Success teams to speak consistently to the value proposition of new solutions
• Translate key research workflows and jobs-to-be-done into prioritized use cases and solution narratives
• Serve as the expert on industry trends, emerging technologies, and competitive developments to maintain a strategic advantage in the academic and research markets
• Influence product roadmaps with evidence from customer research, usage data, and deal feedback
• Own the messaging house and proof points for LeapSpace, creating differentiated value propositions for researchers, librarians, and academic leaders
• Inform packaging and pricing constructs aligned to customer needs and buying practices
• Shape the market model and segmentation for academic research solutions; define ICPs and personas (e.g., PIs, lab managers, research IT, librarians, procurement)
• Contribute to LeapSpace’s circular growth model, driving customer conversion from ScienceDirect and Scopus, expanding within the institutional base, and accelerating end-user adoption at scale
• Establish and maintain feedback loops between Sales, Product, and Marketing, including structured input from deal reviews, win/loss analysis, and customer insights

Requirements:

• Have 8+ years of progressive experience in B2B product marketing, ideally in SaaS, research technology, information services, or academic markets
• Exceptional positioning and storytelling skills, with proven ability to translate technical/scientific concepts into clear outcomes for academic stakeholders
• Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results
• Strong understanding of marketing and sales alignment in complex B2B environments; familiarity with Challenger Sales methodology is a plus
• Strong strategic thinking, leadership, and decision-making skills
• Excellent verbal and written communications, negotiation, and stakeholder management abilities
• Demonstrated success leading cross functional GTM in a highly matrixed environment (influencing Product, Sales, Customer Success, Marketing, and partners without direct authority)
• Proficient with market segmentation, pricing/packaging, launch planning, and pipeline analytics
• Have an analytical mindset with experience using metrics to inform strategy and optimize performance
• Have excellent project management, communication, and stakeholder engagement skills
• Comfort operating in post-launch, high-growth, or transformation environments, energized by building structure and process alongside execution
• Have a Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus