Head of Viral Marketing (Products & Services)

Beast Industries, founded by MrBeast, is a multifaceted media and entertainment company focused on innovation and social impact. As the Head of Viral Marketing (Products & Services), you will lead the Viral Marketing function to develop systems that convert cultural moments into business outcomes, driving growth across various consumer products and services.

Responsibilities:

• Lead and grow the Viral Marketing organization, including team structure, operating cadence, experimentation frameworks, and performance metrics
• Design repeatable, social-first growth systems that convert attention into sign-ups, activation, revenue, and retention
• Own and influence performance outcomes tied to viral and social-led marketing, including conversion efficiency and return on investment
• Develop integrated launch and growth systems that connect creative, distribution, partnerships, retail, and lifecycle marketing
• Partner closely with Product, Performance Marketing, Analytics, Creative, and Production leadership to drive coordinated execution
• Lead growth initiatives with brand and retail partners that deliver both cultural relevance and measurable business impact
• Establish clear reporting and learning loops to scale what works, improve efficiency, and quickly stop what does not
• Hire, develop, and lead senior marketers and managers, building a function that operates independently of founder involvement

Requirements:

• 10 or more years leading marketing, growth, or integrated marketing functions with direct accountability for business outcomes
• A proven track record of turning cultural attention into sign-ups, usage, revenue, and repeat engagement
• Strong commercial judgment across multiple business models, including consumer products, services, subscriptions, fintech, telecom, or partnerships
• Deep understanding of how social and viral mechanics influence behavior across the full customer lifecycle
• Experience building and scaling teams, systems, and processes in fast-moving, ambiguous environments
• Ability to balance creative instinct with analytical rigor and performance discipline
• Comfort operating at high velocity while making clear decisions with imperfect information