VP, Solutions & Content Marketing

Pluralsight is a leading learning platform dedicated to technology skills and capabilities. As the VP of Solutions & Content Marketing, you will architect the company's commercial narrative and lead a team to transition from selling content to delivering mission-critical workforce outcomes.

Responsibilities:

• Category Design & Strategic Positioning
• Orchestrate the Pivot: Lead the strategic transition from a B2C/B2B content library to a high-value B2B 'Skills Intelligence' platform
• Market Segmentation: Own the ICP (Ideal Customer Profile) and segment-specific narratives for our primary revenue drivers: Core Platform, AI/Verticals, and Public Sector
• The 'Message House': Build and maintain the global commercial narrative that ensures every touchpoint—from board decks to digital ads—speaks with one voice of authority
• Value Engineering & Sales Play Development
• Architect the 'Sales Play': Oversee the development of specialized GTM plays that move beyond features and focus on Value Engineering (ROI calculators, TCO models, and business outcome frameworks)
• Competitive Intelligence: Design battlecards that empower the field to challenge the status quo and win against legacy competitors and emerging AI threats
• Enablement Handshake: Partner with sales Leadership to ensure the commercial logic we build is successfully applied in the field, resulting in higher win rates and larger deal sizes
• Content Architecture & Distribution Strategy
• Anchor Asset Leadership: Oversee the creation of high-yield anchor assets (Research Reports, Whitepapers, and Vision Books) that establish our intellectual authority in the market
• Content Atomization: Direct the breadth vs. depth model, ensuring that deep technical substance is broken down into high-frequency, snackable content for the Growth and Revenue teams to execute
• Cross-Functional Leadership
• CPO/CRO Bridge: Act as the primary filter between the product roadmap and the sales pipeline, ensuring we are building what the market values and selling what we can uniquely deliver
• Lead & Mentor: Act as a high-impact player-coach for a team of specialists; providing the hands-on mentorship and strategic air cover necessary to scale the team’s impact and protect their focus

Requirements:

• 15+ years of experience in B2B SaaS marketing
• At least 5 years in a senior leadership role within a $300M+ revenue organization
• Proven track record of navigating complex organizational pivots ideally within PE-backed or lender-owned environments
• Understanding of B2B unit economics, CAC/LTV, and the 'Rule of 40/30' metrics
• Experience in high-compliance or specialized segments (e.g., Public Sector/Federal) and emerging technologies (AI/GenAI) is highly preferred
• Experience in high-compliance or specialized segments (e.g., Public Sector/Federal)
• Experience in emerging technologies (AI/GenAI)