Senior Vice President, Technology & B2B Market Research Growth Strategy

National Research Group (NRG) is a leading global insights and strategy firm at the confluence of content, culture, and technology. They are seeking a strategic and visionary SVP, Technology & B2B Growth Strategy to lead their expansion into dynamic categories in the global economy, focusing on Enterprise AI, cloud infrastructure, and cybersecurity.

Responsibilities:

• Market Strategy: Define priority B2B tech clients and 'growth arenas,' setting clear annual revenue targets and roadmaps for expansion
• Relationship Architecture: Leverage your network to open doors at major tech platforms and enterprise brands, transforming high-level access into long-term partnerships
• Portfolio Growth: Partner with Client Services to move from 'one-off' projects to large-scale, ongoing programs that deepen NRG’s footprint within key accounts
• Pipeline Leadership: Proactively build and manage a high-value pipeline in collaboration with Sales Enablement, ensuring accurate forecasting and resource allocation using tools such as HubSpot
• Deal Shaping: Lead early-stage scoping, pricing, and strategic positioning to ensure new business is both profitable and flawlessly handed off to Client Services for delivery
• Strategic Triage: Determine which high-stakes pursuits require full cross-firm resources versus those that can be handled through lighter-touch processes
• Category Authority: Co-create the industry-leading POV for NRG's future-tech practice, collaborating with Thought Leadership to produce insights that resonate with B2B decision-makers
• Value Proposition: Translate complex NRG capabilities into repeatable, high-impact narratives that clearly differentiate our offer from traditional competitors
• Market Presence: Partner with Marketing to identify high-leverage events, platforms, and stories that amplify NRG’s reputation as an expert in the enterprise AI and infrastructure space
• Methodology Innovation: Work with Innovation teams to develop new tools and research methods specifically designed for the needs of B2B and emerging tech clients
• Collaborative Culture: Model a 'one-team' growth culture through proactive communication, early involvement of delivery teams in the sales process, and a shared sense of ownership over wins

Requirements:

• 10+ years' experience in market research/insights business development with significant time spent partnering with large technology companies
• Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Proven experience nurturing and building relationships with clients, confidently providing strategic guidance to them. You have a strong existing network of clients in the B2B tech space
• Experience in handling complex client issues, providing well-informed strategic counsel, at times under tight time
• Strong grounding in market research with a complex range of methodologies. Extensive experience turning data into clear, actionable stories for decision makers
• Excited about proactively driving new business opportunities. You have a demonstrated ability to shape category or account strategies, not just respond to briefs
• Strong collaborator and can partner effectively with leaders across the business to develop and deliver optimal insights for our clients