Key skills
AIAnalyticsExpressSalesforceAgileScrumCommunicationCollaborationSales
About this role
Rehlko is a global leader in energy resilience with over 100 years of experience. They are seeking a strategic and data-driven Digital Marketing Associate Manager to lead the digital marketing efforts for their Power Systems business, focusing on website management, SEO, and analytics to drive business impact.
Responsibilities:
- Lead the strategy, planning, execution, and optimization of global Power Systems websites to deliver seamless digital experiences aligned with business objectives and brand positioning
- Develop and present clear KPIs and measurable cost-saving projections to justify and guide the consolidation of websites into a unified global experience
- Own and manage the Power Systems digital roadmap, driving continuous improvement, innovation, and alignment with long-term product vision
- Serve as Product Owner for business-specific digital enhancements and agile team(s), ensuring solutions address business-relevant problems and deliver measurable value
- Foster strong relationships with cross-functional teams and key stakeholders to understand needs, remove barriers, and ensure successful collaboration
- Demonstrate strong communication skills to clearly express ideas, interpret feedback, and translate requirements into actionable plans
- Apply deep knowledge of B2B website operations and business processes to guide strategic decisions and optimize digital performance
- Drive global website strategy and execution, including technical SEO and AI-powered search optimization to enhance discoverability and user experience
- Leverage analytics tools such as Google Analytics and Semrush to monitor performance, identify trends, and make data-driven decisions that improve traffic, engagement, and conversion rates
- Execute and oversee website translations, digital asset management and product updates, ensuring accuracy, consistency and compliance with GDPR and global standards
- Manage the Power Systems instance of Salesforce Marketing Cloud, driving consistent, compliant customer communications and maximizing platform capabilities to support business objectives
- Develop and implement strategies to fully leverage Marketing Cloud, enabling advanced segmentation, automation, and personalization to enhance customer engagement and deliver measurable ROI
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
- 6+ years of experience in digital marketing, website management or product ownership
- Ability to define KPIs, measure ROI, and confidently present insights to stakeholders
- Excellent communication and collaboration skills with a global mindset
- Strong analytical skills and experience in technical SEO and analytics tools (e.g., Google Analytics, Semrush)
- Solid understanding of digital platforms, integration technologies, AI and digital best practices
- Familiarity with AI-driven search, personalization strategies and advanced technical SEO
- Proven experience in product ownership and/or working within Agile/Scrum methodologies, including managing product delivery timelines
- Salesforce (Sales Cloud & Marketing Cloud) experience is a plus
- B2B experience in manufacturing sector