Section is an AI transformation company that helps organizations get real value from generative AI. They are seeking a Product Marketing Manager to drive go-to-market strategy and sales enablement for their software and services, focusing on positioning, messaging, and sales enablement for enterprise buyers.
Responsibilities:
- Develop and own Section product positioning, messaging, and value propositions Center that resonate with enterprise buyers (CIO, CISO, VP of Operations, Head of AI)
- Create comprehensive sales enablement materials including pitch decks, one-pagers, case studies, ROI calculators, demo scripts, and battlecards
- Build and maintain a sales enablement library tailored to different buyer personas, industries, and use cases
- Train and enable the sales team on product positioning, competitive differentiation, and navigating complex enterprise sales cycles
- Partner with the Director of Enterprise Marketing and sales to develop account-based marketing plays and custom materials for strategic opportunities
- Design and execute go-to-market plans for new product features and platform capabilities
- Develop customer success stories, proof points, and ROI case studies that demonstrate enterprise deployment value
- Create industry-specific messaging and use cases (financial services, healthcare, professional services, etc.)
- Produce high-quality content including whitepapers, webinars, presentation materials, and sales decks for enterprise audiences
Requirements:
- 5-7 years of product marketing experience in B2B SaaS or enterprise software
- Proven track record supporting six-figure+ enterprise deals
- Deep understanding of enterprise buyer personas, procurement processes, and complex sales cycles
- Exceptional storytelling ability – can translate technical features into clear business value and ROI
- Strong sales enablement experience with measurable impact on win rates, deal velocity, and sales team adoption
- Self-starter who thrives in fast-paced, high-growth environments and can work independently
- AI-first mindset: We are hiring AI-first candidates that have or will reinvent their role and tasks with AI for greater efficiency and quality
- Available for occasional travel to team offsites (bi-annually)