Director, Product Marketing - Industry Verticals

QAD is building a world-class SaaS company focused on solving real-world problems in manufacturing and the supply chain. The Director of Product Marketing for Industry Verticalization is responsible for defining and executing packaged solutions for key manufacturing verticals, driving the development of value propositions, and aligning messaging across campaigns.

Responsibilities:

• Own the industry-specific narratives of why QAD wins
• Create messaging architectures and frameworks focused on 'Industry-Outcome Translation'—converting shop-floor reality to financial value and into executive value
• Define value propositions and persona-based pain points for ERP buyers (e.g., CFO, COO, CIO, Plant Managers, VP Ops, etc.)
• Own core talk tracks
• Conduct competitor analysis and win/loss insights
• Develop battlecards, differentiation strategy, and displacement messaging
• Own why QAD wins against competitors in key industries of focus and define the critical differentiation points
• Deliverables include, but are not limited to:
• Pitch decks
• Demo narratives
• ROI tools
• Use case stories
• Objection handling guides
• Industry talk tracks
• Go-to-market strategy for new modules
• Packaging & pricing input
• Release messaging
• Cross-sell positioning
• Internal launch readiness
• Drive industry-based messaging alignment for campaign and revenue expansion
• Partner with channel partners and key technology and services partners (e.g., AWS)
• Work closely with the Channel team (Partner Management and Channel Marketing)

Requirements:

• Bachelor's degree required
• 7+ years of experience driving measurable revenue impact through marketing B2B Enterprise Software
• Direct experience or deep knowledge of the Automotive, Industrial, and/or CPG manufacturing verticals
• Proven ability to develop and execute winning go-to-market strategies
• Experience translating complex manufacturing software solutions (e.g., ERP) into compelling, industry-specific value propositions and outcome-focused messaging
• Hands-on experience with Marketing Automation platforms (Marketo a plus)
• Salesforce CRM
• Successful execution of Account-Based Marketing (ABM) tactics
• Advanced knowledge of the digital marketing landscape, web strategy, and emerging technologies (especially social and mobile) as they apply to B2B demand generation in the manufacturing sector
• Excellent strategic thinking, leadership, and influencing skills
• Extremely results-oriented, highly analytical, and data-driven self-starter
• Sharp problem-solving skills
• Robust written and verbal communication skills
• Creativity and collaborative mindset
• Flexibility to thrive in a rapidly growing and evolving technology company
• Master's degree preferred
• CPIM certification preferred
• Pragmatic Institute certifications preferred