Interim Chief Marketing Officer – Demand Generation & Modern Search/ Interim CMO/ Chief Marketing Officer/ Fractional CMO/ Interim Chief Marketing Officer (Growth & AI-Driven Discovery)

Orpine Inc, an Inc 5000 Company, is seeking an Interim Chief Marketing Officer to provide decisive leadership during a critical period of transition. The role involves stabilizing marketing operations, driving performance improvements, and aligning teams to compete effectively in a rapidly evolving landscape influenced by AI-driven discovery.

Responsibilities:

• Drive Growth and Performance
• Lead full funnel demand generation strategy to drive qualified demand and conversion
• Improve channel performance across paid, organic, and digital channels
• Drive short term performance improvements while strengthening long term foundations
• Rebalance channel mix toward sustainable organic growth
• Lead Modern Search and Discovery Strategy
• Strengthen technical SEO, content architecture, and site performance
• Lead strategy across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)
• Improve visibility across traditional search engines, AI answer engines, and large language model discovery environments
• Ensure content is structured for question based and AI mediated search behavior
• Stabilize Marketing Operations
• Establish clear operating cadence, priorities, and performance expectations
• Create accountability across teams and functions
• Improve coordination between brand, performance, analytics, and content teams
• Partner with executive leadership to align marketing with organizational priorities
• Provide Executive Leadership
• Serve as a trusted advisor to senior leadership
• Provide clear recommendations and decisive leadership
• Help guide the organization through a period of transition
• You will provide leadership and oversight across:
• Brand and product marketing
• Performance and demand generation marketing
• SEO and website strategy
• Marketing analytics and reporting
• External agencies and partners
• A small B2B marketing function, with primary focus on core growth initiatives
• You will operate across a modern marketing ecosystem that may include:
• CRM and marketing automation platforms such as Salesforce or similar environments
• Digital analytics, dashboards, and attribution tools
• Performance marketing platforms supporting paid search and paid social
• SEO tools and content optimization platforms
• Content management systems
• AI and generative tools supporting content and workflow acceleration
• Experimentation and conversion optimization tools
• Video and digital distribution platforms including YouTube
• Collaboration tools supporting distributed teams
• You will assess current capabilities and ensure the technology environment supports performance, measurement, and future readiness

Requirements:

• Proven experience operating at CMO or senior marketing executive level
• Deep expertise in demand generation and performance marketing
• Strong hands-on leadership style with ability to engage directly in execution
• Demonstrated experience stabilizing or transforming marketing organizations
• Deep expertise in technical SEO and organic growth strategy
• Strong understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI driven discovery
• Experience improving visibility across both traditional search and emerging AI channels
• Experience working in lean or resource constrained environments
• Ability to drive short term performance improvements and create accountability
• Strong data driven mindset and executive presence
• Experience in education, EdTech, or mission driven organizations
• Experience leading through periods of change or transformation
• Familiarity with complex customer or decision journeys