Firefly Enterprise Demos & Social Media Marketing Contractor

Software Guidance & Assistance, Inc. (SGA) is searching for a Firefly Enterprise Demos and Social Media Marketing Contractor for a contract assignment with one of their premier SaaS clients in a remote role. The role focuses on creating demo videos that showcase the technology's capabilities and propagating them via social media to maximize reach and engagement with target audiences.

Responsibilities:

• What we need: Because seeing is believing, especially where visual creative assets are concerned, we need help with the creation of short (2-7 minute) demo videos that showcase how to use our technology, why it is powerful, and its benefits to enterprises. Then, we need these videos to be propagated via social media in a way that gets maximum reach with the target audiences. Our goal is to post 2 of these videos per week and also nurture the engagement and ensure maximum reach
• Nice-to-haves: It would be nice if this online content were able to foster and nurture an online community of likeminded "Creative Technologists". It would be ideal to experiment with doing the social posting agentically, while still applying human supervision
• Sample demo videos (6): Firefly Custom Models, Video Reframe with Semantic Subject Lock APIs, Personalization at Scale w/ FFS, Photoshop Harmonization, Recoloring, Background removal

Requirements:

• Knowledge of enterprise needs tied to scaled content variants, and related creative workflows – The demos will need to showcase examples that are realistic and relatable to enterprise creative and marketing teams, e.g., creating a contextual banner ad for X campaign
• Understanding of technology – The demos need to showcase familiarity and fluency with agents, node-based workflow authoring, APIs, SDKs, and more. Candidates will ideally be familiar with the enterprise offerings in question, inclusive of Firefly Custom Models, Firefly Services, Firefly Design Intelligence, etc
• Gravitas/engaging presentation style – Representing Adobe publicly requires a high degree of executive presence with clear communication for the desired channels and audiences
• Social media marketing – Knowledge of best practices to get virality and circulation for B2B audiences
• Community engagement – Ability to foster and engage a community of practitioners
• Analytics and reporting – Report on the performance of our demos and social media activities
• It would be nice if this online content were able to foster and nurture an online community of likeminded 'Creative Technologists'
• It would be ideal to experiment with doing the social posting agentically, while still applying human supervision