Segment Marketing Manager

Laerdal Medical is a company focused on healthcare solutions, and they are seeking a Segment Marketing Manager to own the go-to-market strategy for the Healthcare segment and adjacent verticals. The role involves executing marketing strategies, leading integrated campaigns, and providing insights to inform marketing plans and product development.

Responsibilities:

• Execute annual/quarterly marketing plans for the assigned segment
• Build a deep understanding of the segment’s trends, challenges, and opportunities
• Build and maintain a databank of market insights, trends, and key segment metrics
• Identify funding opportunities, policy changes, and emerging needs in healthcare vertical and adjacent segments, such as: Home Health and Long-Term Care
• Provide actionable insights to inform marketing plans and product development
• Align marketing plans with sales priorities and revenue targets
• Develop and refine segment-specific messaging and value propositions
• Develop segment-specific value propositions and messaging
• Create customer personas and map buyer journeys within the segment
• Collaborate with product marketing to adapt offerings to segment needs
• Lead integrated segment-specific campaigns across digital, events, field, and content channels
• Ensure marketing programs resonate with the segment and drive demand
• Partner with Sales to support regional/industry-specific activities
• Provide sales with segment-specific playbooks, pitch decks, and collateral
• Develop enablement materials that address segment challenges and solutions
• Collaborate with partner marketing for co-marketing into the segment
• Track competitors and industry developments within the segment
• Produce insights to influence product roadmaps and GTM strategies
• Build credibility through thought leadership programs (content, webinars, events)
• Represent the segment in cross-functional meetings and strategy sessions
• Define KPIs (pipeline contribution, segment revenue growth, campaign ROI)
• Monitor campaign performance and adjust based on results
• Report segment-specific marketing impact to leadership

Requirements:

• Ideal candidate must reside in Eastern or Central Time Zones
• Bachelor's Degree in Marketing, Business or related field required
• 7-10 years of marketing experience of B2B marketing experience, 3 – 5 Years in segment / vertical/industry marketing
• Experience marketing into healthcare or clinical experience in the healthcare market is desirable
• Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms
• Collaboration with International team members may require flexible work hours
• Approximately 30 - 40% travel expectation
• Proven ability to develop and execute segment marketing strategies
• Ability to communicate with influence and develop scalable, cross-functional solutions
• MBA is preferred