Business Development Representative (Texas)

Packetlabs is a cybersecurity company founded by an ethical hacker, dedicated to providing thorough penetration testing services. They are seeking a Business Development Representative to generate and qualify potential clients through strategic outreach and relationship building, while leveraging insights from industry trends and company data to enhance sales effectiveness.

Responsibilities:

• Drive new business by generating and qualifying leads through strategic outbound prospecting using email, LinkedIn, phone, and social selling
• Craft outreach that is so personalized, relevant, and insightful that it is too hard to ignore
• Leverage investor reports, strategy documents, and company earnings calls to create messaging that resonates with executive buyers
• Engage decision-makers and build relationships through consultative selling approaches
• Book and qualify meetings using the BANT (Budget, Authority, Need, Timing) framework
• Work closely with Account Executives to understand won business, the factors that drove the deal, and how the client achieved success
• Use insights from won deals to identify and source similar clients in related industries or with shared pain points
• Track key performance metrics such as response rates, meetings set, and opportunities created. Log all activity in our CRM
• Continuously refine outreach strategies based on data, coaching, and market feedback
• Stay informed about cybersecurity trends to have relevant conversations with CISOs, IT leaders, and security professionals
• Learn, understand, and embrace the culture and core values of Packetlabs

Requirements:

• Two or more years of experience in Sales Development, Business Development, or similar outbound sales roles
• A proven track record of exceeding lead generation and meeting-setting goals
• Strong communication skills with the ability to craft persuasive messaging across LinkedIn, email, and phone
• Familiarity with outbound prospecting tools
• Always Learning: You stay ahead of cybersecurity and sales trends to improve your capabilities
• Top Performer: You have a proven sales development track record with at least two years of experience in similar roles
• Data-Driven: You understand sales metrics (KPIs) and can translate activities into outcomes
• Humble: You leave your ego at the door
• A Natural Communicator: You can engage and influence senior decision-makers, such as CISOs and IT Security Leaders, with credibility
• Deeply Curious About Organizations: You go beyond surface-level research. You seek to understand company dynamics, decision-making hierarchies, and internal influences
• A Master of Personalization: You take pride in writing high-impact, tailored messages that outperform AI-generated outreach
• Strategic in Your Approach: You don't just chase new leads. You analyze won deals, extract key patterns, and source similar clients to expand revenue opportunities
• Resilient and Results-Driven: You thrive in a fast-paced environment, embrace challenges, and are committed to hitting and exceeding targets
• Highly Organized and Detail-Oriented: You know how to track data, follow structured outreach sequences, and optimize your pipeline
• Tech-Savvy: You are comfortable using CRMs, social media, and sales automation tools
• Team-Oriented: You collaborate well with AEs, marketing, and leadership to improve the sales process
• Passionate About Cybersecurity: You care about helping companies protect themselves from cyberattacks and want to sell a solution that matters
• Experience selling security, SaaS, or IT services is preferred