Inspira FinancialRemote
Website Marketing Manager (Remote)
United States
Full Time
2 hours ago
$105,000 - $127,000 USD
H1B Sponsor
Key skills
Adobe Experience ManagerB2B Website ManagementUX Best PracticesSEO KnowledgeAnalytics ProficiencyProject ManagementCommunication SkillsAnalyticsLeadershipCommunication
About this role
Inspira Financial is focused on helping businesses and individuals thrive through health, wealth, retirement, and benefits solutions. The Website Marketing Manager will shape and optimize the B2B digital experience, serving as the primary marketing lead for Adobe Experience Manager (AEM) while collaborating with various teams to ensure a seamless customer-centric experience.
Responsibilities:
- Partner with the business, segment leaders, leadership and agency to define and manage the B2B Website Strategy & Roadmap: Ensure vision, tactics, and milestones are met
- AEM Content Management: Serve as the marketing owner of AEM, building, updating, and publishing web pages using approved templates and components
- Manage Content Updates: Oversee ongoing updates to copy, imagery, links, CTAs, disclosures, and downloadable assets to ensure accuracy and relevance
- Champion UX Best Practices: Ensure intuitive navigation, clear messaging, and strong usability for B2B audiences; stay current with evolving UX trends
- Create Wireframes & Collaborate Cross-Functionally: Develop basic wireframes and partner with content, UX, design, and development teams to translate requirements into functional web pages
- Ensure Compliance & Accessibility: Maintain adherence to brand standards, WCAG accessibility guidelines, governance, and regulatory requirements
- Monitor & Analyze Website Performance: Use Adobe Analytics and/or GA4 to track KPIs, identify trends, and recommend improvements
- Support Testing & Optimization: Execute A/B and multivariate tests using Adobe Target and apply insights to enhance user experience and conversion
- Perform Quality Assurance: Conduct thorough QA before publishing to ensure accuracy, responsiveness, and link integrity
- Project Management & Workflow: Intake requests, manage revisions, and track project progress using Workfront, or alternative project management platform
- Collaborate Across Teams: Work closely with Marketing, Product, IT, Compliance, UX, and external partners to deliver cohesive digital experiences
Requirements:
- 5–7 years of experience managing B2B or enterprise websites
- Bachelor's degree in marketing, communications, or a related field
- Proven ability to support B2B marketing goals such as lead generation and product education
- Strong hands-on experience with Adobe Experience Manager (AEM)
- Working knowledge of UX, SEO, accessibility, analytics, and web performance best practices
- Ability to partner effectively with developers without performing hands-on coding
- Excellent communication and project management skills
- Occasional travel (10% - 20%)
- Prolonged periods of sitting at a desk and working on a computer