Senior Manager, Acquisition Marketing Analytics

PrizePicks is the fastest-growing sports company in North America, recognized for its leading platform in Daily Fantasy Sports. The Senior Acquisition Marketing Analytics Manager will lead a team of analysts to provide strategic insights on customer acquisition efforts, directly influencing budget allocation and long-term growth strategies.

Responsibilities:

• Lead a team of data analysts, covering topics across the customer acquisition funnel
• Deliver clear, data-driven insights and recommendations to senior leadership
• Own and evolve attribution frameworks across digital and offline channels
• Develop incrementality and impact measurement strategies across channels
• Manage and optimize MMP integrations (e.g., AppsFlyer) to ensure accurate performance tracking
• Partner with internal marketing and external agency teams to validate tracking, resolve discrepancies, and improve signal quality
• Build and maintain acquisition forecasting models to support budget allocation and scenario planning
• Define and measure new customer quality metrics

Requirements:

• 7+ years of experience in data & analytics
• 5+ years of experience in marketing analytics, growth analytics, or acquisition strategy
• 3+ years of experience managing or mentoring analysts
• Deep experience with acquisition measurement across a broad media mix
• Hands-on experience with MMP platforms (AppsFlyer strongly preferred)
• Experience working with agency partners and external vendors
• Proven experience building forecasting models and measuring incrementality
• Technical Skills: Advanced SQL
• Tableau (strongly preferred) or similar BI tool
• Excel
• Python (preferred for modeling, automation, or statistical analysis)
• Exceptional communicator with experience presenting to senior leadership
• Ability to influence cross-functional partners (Marketing, Finance, Product)
• Comfortable balancing hands-on work with team leadership