Staff Engineer - Marketing Technology

Via is a leading transportation technology and service provider on a mission to create public transportation systems that provide greater access to jobs, healthcare, and education. As a Staff Engineer - Marketing Technology, you will lead the marketing technology ecosystem, focusing on building tools and optimizing systems to support various audiences and marketing goals.

Responsibilities:

• Build internal tools and enable the team to do so: Stay ahead of emerging tech and foster a culture of experimentation, especially with AI
• Promote best practices in the use of our technology stack. Evaluate suitable technology partners. Champion collaborative, hands-on upskilling
• Serve as the tech owner for Via’s CRM (HubSpot) and collaborate with internal specialists to oversee all aspects including: grow Ridewithvia.com (built on hubspot) to become a leading transit education platform, execute the account-based marketing (ABM) personalization strategy, implement SEO and GEO strategies, develop the web & email component-based system for scale and self-service, implement global accessibility (WCAG) and privacy (GDPR/CCPA) standards
• Manage and optimize our integrated set of tools, including: B2B platforms: HubSpot, Salesforce (we do have a salesforce owner - this role will be collaborative). B2C comms: Braze. Analytics: Google Analytics, Google Data Studio. Other tools: Zapier, Google Tag Manager, Weglot (translation), OneTrust (compliance), AppsFlyer, Zoom (webinar). Platform automation integrations, and secure provisioning
• Contribute to the foundational data strategy for marketing, ensuring data from disparate systems is structured, harmonized, and governed to create a single source of truth
• Facilitate AI experiments based on accurate data, that eventually make a difference at scale
• Enable accurate end-to-end measurement and reporting

Requirements:

• Hands-on experience in architecting and managing a complex MarTech stack (HubSpot and HubL, Salesforce, and Braze experience welcomed)
• Front-end and Web dev experience (JavaScript, React, HTML, CSS)
• Strong understanding of data engineering concepts: ETL/ELT, data warehouses, identity resolution, event tracking, attribution
• AI: You include generative tools in your workflow, and try prototypes with the ongoing stream of new tech landing on the market
• Builder & prototyper mindset: You have side projects, build your own tools and experiments
• Team player: Collaborative. Ability to work with other engineers and other disciplines across the organization: Design team, wider marketing department, commercial team, exec team, product team. Ability to understand other people's goals & constraints
• Communication: Ability to present to a non-technical audience and advocate for excellence. Strong emotional intelligence and sound judgment
• Growth mindset: Take feedback onboard and proactively push beyond your comfort zone to progress
• Highly organized and detail-oriented: nothing slips through the cracks on your watch
• Comfortable working with ambiguity, juggling multiple priorities, and adapting on the fly
• Unflappable under pressure: you stay calm, clear-headed, and focused when the stakes are high
• Curious, proactive, and solution-oriented: you're always two steps ahead
• Experience with GA4, Segment, SQL, Looker/Tableau, or similar tools is welcome
• Experience in tech, start ups or fast-paced in-house environments is welcome