Senior Manager, Content Marketing

4over LLC is committed to building a diverse and inclusive workplace and is seeking a Senior Manager, Content Marketing to lead the development and execution of integrated content strategies. This role involves high-level strategic planning and hands-on leadership to ensure consistent brand storytelling and strong performance metrics across various channels.

Responsibilities:

• Own and evolve the overarching content marketing strategy aligned with company growth objectives, brand positioning, and customer needs
• Translate business goals into clear, actionable content plans and creative briefs
• Lead content planning across the full marketing funnel (awareness, consideration, conversion, retention)
• Act as a subject-matter leader for content marketing best practices across the organization
• Lead integrated content campaigns supporting product launches, promotions, events, and brand initiatives across digital, print, email, social, and web
• Oversee the creation of high-impact content including web copy, blogs, case studies, email campaigns, press releases, digital ads, video scripts, social content, and sales/marketing collateral
• Partner with designers, digital marketers, and channel owners to ensure content is optimized for performance and audience engagement
• Guide SEO-driven content development and ensure best practices are embedded across web and editorial content
• Develop and manage a comprehensive editorial and communications calendar across brands and channels
• Establish content workflows, standards, and review processes to ensure consistency, efficiency, and brand alignment
• Ensure consistent application of brand voice, messaging frameworks, and visual identity across all content
• Lead content strategy for email marketing programs, including promotional, lifecycle, and retention campaigns
• Oversee list strategy, segmentation, and content optimization to drive engagement and conversions
• Oversee ongoing website content updates and optimization
• Lead annual website content audits, making strategic recommendations to improve UX, SEO, and conversion performance
• Define success metrics for content initiatives and regularly report on performance, insights, and opportunities
• Use data to refine messaging, formats, channels, and campaign approaches over time
• Support content and communications needs across the full family of brands as required
• Partner with internal teams on internal communications initiatives, brand rollouts, and special events
• Lead the creation and ongoing management of a centralized SharePoint hub for marketing and creative assets accessible to employees
• Monitor market trends, customer behavior, and competitive activity to inform content strategy
• Maintain expertise through industry research, networking, events, and professional development
• Attend all department/company meetings
• Other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or related field
• 7+ years of progressive experience in content marketing, communications, or integrated marketing, with demonstrated leadership responsibility
• Proven experience developing and executing content strategies for both B2B and B2C audiences
• Exceptional writing, editing, and storytelling skills with strong attention to detail and deadlines
• Self-Motivation & Accountability: Ability to stay focused on tasks, meet deadlines, and produce high quality work with minimal supervision. Holding oneself accountable for managing workloads, handling responsibilities, and maintaining professional standards
• Critical Thinking & Decision Making: Ability to balance strategic vision with hands-on creative execution. Exceptional leadership, communication, and project management skills
• Technology Proficiency: Deep experience with digital, content, and lifecycle marketing, including SEO best practices. Hands-on experience with tools such as HubSpot, Jira, Microsoft Office, Sprout Social; familiarity with Adobe Creative Suite and project management platforms is a plus
• Communication Skills: Ability to read and understand corporate policies, job-related documents, and written/verbal instructions in English to ensure effective and compliant job performance
• Time Management: Ability to meet deadlines consistently without direct supervision
• Project Management: Strong project management skills with the ability to lead multiple initiatives simultaneously
• Collaboration and Teamwork: Collaborative leader who can influence cross-functional teams and work independently in a fast-paced environment