Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal. The Senior Director of Product Marketing will be responsible for driving significant pipeline and revenue within one of Harness’s largest businesses, overseeing a team while also managing key flagship products.
Responsibilities:
- Own company-level value drivers
- Define and evolve the positioning and narrative for AI for Testing & Resilience and AI for Cost & Optimization
- Establish clear “why we win” messaging across products, personas, and buying motions
- Influence roadmap prioritization, launch sequencing, and go-to-market strategy
- Ensure alignment across product, sales, marketing, and executive leadership
- Individual contributor ownership of strategic products
- As an IC, you will directly own product marketing for:
- Chaos Engineering
- AI SRE
- AI Test Automation
- This includes:
- Positioning and messaging
- Go-to-market strategy and launches
- Competitive differentiation
- Sales enablement and field readiness
- Customer proof points, demos, and case studies
- You are expected to be a subject-matter expert and a trusted voice internally and externally
- Manage and develop a team of PMMs across:
- Feature Management & Experimentation (FME)
- Software Engineering Insights (SEI)
- Cloud Cost Management (CCM)
- Set priorities, coach performance, and raise the bar on PMM craft and impact
- Ensure consistency and cohesion across narratives, launches, and GTM execution
- Scale the team and operating model as the business grows
- Drive pipeline creation, expansion, and competitive displacement across owned value drivers
- Partner closely with Sales, Solutions Engineering, and Field Marketing
- Ensure launches translate into adoption, usage, and revenue
- Treat content, demos, and events as revenue-driving assets
- Serve as a public-facing leader through customer conversations, events, and thought leadership
- Partner closely with Analyst Relations on narrative development and briefings
Requirements:
- 12+ years of experience in product marketing, with senior leadership experience in B2B SaaS
- Proven ability to own large product portfolios or company-level value drivers
- Comfortable operating as both a people manager and an individual contributor
- Strong executive-ready communication and storytelling skills
- Deep empathy for technical buyers (SREs, DevOps, Platform, FinOps, and Engineering leaders)
- Experience driving GTM strategy tied directly to pipeline and revenue outcomes
- Highly organized, opinionated, and execution-focused
- Experience with DevOps platforms, cloud infrastructure, reliability engineering, or FinOps
- Background in AI-native or data-driven products
- Experience partnering with Analyst Relations and executive stakeholders