Abnormal AIRemote
Sr. Revenue Marketing Manager, North Central & OHV
United States of America
Full Time
3 weeks ago
H1B Sponsor Likely
Key skills
B2B marketing experienceSalesforce proficiencyMarketo proficiencyAccount-based marketing (ABM)Marketing analytics toolsStrategic thinkingCollaboration skillsGoAIAnalyticsSaaSSalesforceLeadershipCommunicationSales
About this role
Abnormal AI is seeking a strategic and experienced Senior Revenue Marketing Manager to lead regional marketing initiatives that drive pipeline growth across their Enterprise and Strategic business in North Central & Ohio Valley. This role involves planning, executing, and measuring integrated marketing programs while collaborating closely with sales and channel teams to achieve revenue goals.
Responsibilities:
- Lead regional field and partner marketing strategy to support pipeline and revenue goals through campaigns, events, ABM programs, and digital amplification
- Own end-to-end execution of region-specific initiatives—from idea through reporting—with accountability for budget, timeline, and impact
- Collaborate closely with AEs, CAMs, SDRs, and partner managers to drive aligned execution, participation, and adoption of marketing programs
- Build and maintain a quarterly pipeline generation plan, forecast impact, and adjust tactics based on results and market feedback
- Customize corporate messaging and content to suit regional buyer personas and go-to-market strategies
- Report on performance using Salesforce, Marketo, and Sigma dashboards; deliver insights to sales and marketing leadership to optimize ROI
- Mentor junior marketing team members or contribute to cross-regional initiatives that raise the bar for marketing excellence
Requirements:
- 7+ years of B2B marketing experience, including field and channel marketing, with a strong track record of pipeline contribution
- Proven ability to independently plan, lead, and measure marketing programs tied to regional sales goals
- Deep experience collaborating with sales, partners, and cross-functional stakeholders to influence outcomes
- Strong strategic thinking, with hands-on ability to execute campaigns and adapt in real time
- Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
- Proficiency with Salesforce, Marketo, and marketing analytics tools
- Willingness to travel 20–25% as needed
- Cybersecurity or SaaS industry experience
- Familiarity with account-based marketing (ABM) strategies
- Experience managing partner co-marketing initiatives or working within an ecosystem of distributors and system integrators
- Bachelor's degree in Marketing, Business, Communications, or a related field