Sr. Analyst - Measurement & Analytics Delivery

General information

Career area Marketing Work Location(s) 500 Woodward Avenue, MI, 601 S. Tryon Street, NC Remote? No Ref # 21772 Posted Date 02-25-26 Working time Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

Reporting to the MDMA Strategy and Effectiveness Sr Director, this role will drive delivery excellence for marketing analytics initiatives by establishing Agile practices, coordinating cross-functional work, and ensuring timely, high-quality outcomes. You will serve as capacity manager for multiple measurement functions, enabling efficient prioritization, workload execution, stakeholder alignment, and transparent reporting. Your work will increase the impact of Ally’s marketing measurement and attribution efforts by keeping projects on track, removing impediments, and fostering continuous improvement across all business lines.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

• Serve as Scrum Master for analytics squads: facilitate sprint ceremonies (planning, daily stand-ups, refinement, reviews, retrospectives), uphold Agile principles, and coach team members on best practices.
• Partner with project teams and stakeholders (LOB Leads, Digital Marketing, Technology, Marketing Research, Content & Strategy) to define clear objectives, scope, acceptance criteria, and success metrics for marketing analytics initiatives.
• Own project planning and execution: create and maintain roadmaps, sprint plans, milestones, dependencies, risks, and resource plans across concurrent projects.
• Drive backlog management: ensure well-groomed epics/stories, prioritize work based on business value, and maintain alignment with strategic goals and KPI frameworks.
• Remove impediments: proactively identify and resolve blockers, coordinate with data owners and technology teams, and escalate risks with mitigation plans.
• Standardize processes and documentation: establish templates, playbooks, and operating rhythms for measurement plans, attribution analyses, KPI reporting, and cross-team handoffs.
• Improve delivery performance: track and report Agile and project health metrics (velocity, burn-down, cycle time, on-time delivery, stakeholder satisfaction) and lead retrospectives to implement actionable improvements.
• Coordinate cross-functional dependencies: align campaign timelines, data availability, and analytics deliverables across online/offline channels and platforms.
• Ensure transparent communication: prepare and present status updates, timelines, and dashboards to leadership and partners; maintain project artifacts and decision logs.
• Support change management: enable teams to adopt new tools, workflows, and governance for measurement and attribution; provide training and onboarding as needed.

The Skills You Bring

Minimum Qualifications 

• 3+ years of experience
• High School Diploma or GED equivalent

Preferred Qualifications 

• 3+ years experience in Agile project management, Scrum Mastery, or program management within analytics or technology environments.
• PMP, SAFe, or Agile certifications.
• Bachelor’s degree in Business, Project Management, Marketing, Analytics, or related field
• Demonstrated experience facilitating Agile ceremonies and coaching teams; Scrum Master certification (CSM, PSM).
• Proficiency with Agile/PM tooling such as Jira, Confluence, Trello, Asana, or equivalent; including the ability to build dashboards, workflows, and reports.
• Strong project planning and delivery skills; including scope definition, backlog management, dependency tracking, risk/issue management, and stakeholder communications.
• Familiarity with marketing analytics concepts (conversion funnels, KPIs, attribution, campaign measurement) and the data lifecycle; ability to translate technical work into business outcomes.
• Working knowledge of data and analytics practices; comfort collaborating with analysts and data scientists.
• Excellent verbal and written communication; adept at executive-ready updates and cross-functional facilitation.
• Proven ability to manage multiple concurrent initiatives, prioritize effectively, and drive accountability in ambiguous environments.
• Experience establishing repeatable processes, templates, and governance for analytics delivery.
• Strong interpersonal skills with the ability to build trust, influence without authority, and foster a collaborative, continuous-improvement culture.
• Self-starter with an inquisitive, solutions-oriented mindset and creative problem-solving skills.

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

 

Who We Are:

 

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

 

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

 

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: $70000 - $120000 USDAn individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.  Incentive Compensation: This position is eligible to participate in our annual incentive plan.