Marketing Manager, Community Events & Activations (9-Month Contract)

Our Story & Purpose:

We’re Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net-zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. If you’re ready to join our team of 2,300 diverse individuals, access competitive rewards and benefits, and be part of a greater movement - apply today! 

Your Role in Supporting Our Members:

As a Marketing Manager, Community Events & Activations, you will set the vision, strategy and operating model for how Vancity shows up in communities: compelling events, values‑aligned sponsorship activations, and brand‑consistent merchandise that deepen trust, visibility, and member engagement. You’ll lead a team of specialists/coordinators and partner closely across Brand, Growth Marketing, Branches, Creative Services, and Content/Social to deliver experiences that reflect our values and business priorities.

This is a Full-time, Temporary role primarily based at our Vancity head office and will report directly to the Director, Branding and Digital Marketing. You will be required to attend the events and activations you lead across the province, with travel required to Toronto from time to time. These events may take place on weekends or evenings.

How You'll Make an Impact:

• Leading the strategy for events and community engagement, ensuring an annual strategy and roadmap that translates enterprise and marketing objectives into a thoughtful mix of marquee events, local activations, sponsorship engagements, and community‑led experiences
• Oversee planning, and execution of all events in the strategy, ensuring high quality end-to-end delivery, including experience design and onsite execution
• Setting the direction and framework for community events with branches, including scalable playbooks, templates and branch toolkits
• Setting strong governance and operational excellence for the team, including budget stewardship, risk management, procurement alignment for merchandise and vendors, and consistent reporting
• Developing and managing a cohesive, scalable merchandise program that supports events, sponsorship activations, branch needs, and member‑facing moments with consistent quality, messaging, and design
• Defining Vancity’s creative and content expression at events by collaborating with Creative Services, Content and Social teams to integrate storytelling, community narratives, and purpose‑driven messaging
• Coaching and developing team members, vendors, agencies, and brand ambassadors to foster a collaborative, accountable culture and deliver polished, high-impact onsite experiences
• Setting KPI frameworks (e.g., attendance, engagement, lead capture, brand lift), producing impact reports and debriefs, and codifying learnings into future playbooks)

What You’ll Bring to the Team:

• 7-10+ years of experience in experiential marketing, community engagement, events, partnerships, or brand activations
• Strategic event planning, experience design, and production leadership skills
• Experience building playbooks and scalable templates; strong familiarity with collateral, signage, and merchandise planning
• Strong proficiency with digital tools for project tracking, communication, budgeting, and reporting; data-informed approach to measuring impact
• Strong stakeholder management and the ability to align cross-functional teams toward clear objectives and quality standards
• Working knowledge of accessibility and inclusive event practices, sustainability considerations, and community-first engagement
• An ability to quickly source expertise (agencies, event professionals), secure high‑quality partners, stay connected to industry best practices, and bring forward innovative approaches to community engagement and experiential marketing
• Proven people‑management experience, including leading high‑performing teams, setting clear expectations, providing constructive feedback, and supporting career growth - while fostering a supportive, inclusive, and accountable team culture
  
  

You’ll Thrive Here If You Are:

• A strategic leader – bringing long‑term thinking and clarity to experiential strategy and community engagement.
• A collaborative relationship‑builder – skilled at creating alignment and trust with diverse partners and teams.
• A calm problem‑solver – confident navigating complexity and high‑pressure, fast‑moving environments.
• A people‑focused coach – committed to developing talent and fostering an inclusive, accountable team culture.
• A purpose‑driven storyteller – able to bring Vancity’s values to life through meaningful events and experiences.

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed. 

What You’ll Earn:

This role offers a salary range of $108,500 to $114,900 per annum. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

Why You’ll Love Working Here:

A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: We’re the largest private-sector Living Wage Employer in Canada and consistently ranked among Canada’s Top Employers.
• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.
• Generous Vacation: New employees start with 3-4 weeks of vacation per year, with additional days earned over time.
• Extra Stat Holidays: In addition to BC’s 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness.
• Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from.
• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone.

 
Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.

At Vancity we’re committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.

We are also committed to an inclusive, barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage), we encourage you to let us know by contacting our Talent Acquisition team at recruitment@vancity.com. We’re here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.