Marketing Enablement COE Lead

Job Title: Marketing Enablement COE Lead

Reporting to: Commercial COE Lead

Department: Marketing, Thought Leadership, Brand & Communications

Level: BE L4

Role Overview

The Marketing Enablement COE Lead owns the process design, governance and operational excellence of ERM’s Marketing, Thought Leadership, Brand & Communications capability within the Commercial COE as delivered through the global delivery center (GDC). This role leads the parts of ERM’s marketing, thought leadership, brand and communications in the COE and align with global process owners in the wider global MarComms functions. The position leads multiple managers and specialist teams, acts as the single point of accountability for ways of working, performance management, capability development, and continuous improvement, and partners closely with Director of Global Marketing, Thought Leadership, Brand & Communications, and various global capability leads.

Key responsibilities

Capability ownership & governance

• Own and continuously evolve the Marketing Enablement operating model covering digital campaigns, channels, analytics, brand, communications, and thought leadership.
• Define and maintain SOPs, playbooks, RACI, SLAs, governance forums, and quality standards for delivery through the COE.
• Act as the escalation point for delivery issues, prioritization conflicts, and resourcing constraints across marketing capabilities.

Process and projects delivery oversight & continuous improvement

• Oversee delivery across digital campaigns, web and paid media, analytics, brand assets, thought leadership assets, and communications.
• Oversees delivery across the team and projects/campaigns portfolio, ensuring tasks and priorities are addressed on time, on high quality standards and implement continuous improvement practices (root cause analysis, process metrics).
• Closely partner with global capability lead for ongoing workload assessment, agreeing on prioritization and time allocation
• Partner with global capabilities lead to enhance technology and drive automation.

Enablement & knowledge

• Maintains onboarding materials, playbooks, runbooks, training materials and a central knowledge hub to enable BAU teams and regions.
• Delivers regular training, office-hours and capability onboarding for internal teams and agency partners.
• Works in close partnership with the Global Capability lead and CoE team members supervisors in Global Marcoms' functions, who sets the vision and highlights needs to address.

Stakeholder management

• Act as the primary CoE contact for Marketing, Brand & Communications, Thought Leadership stakeholders.
• Provide executive-level updates, performance insights, and recommendations on Global MarComms’ functions enablement performance and capability maturity.

Performance measurement & reporting

• Define and monitor KPIs and SLAs across Global Marcoms' enablement services (e.g., campaign cycle times, quality metrics, impact, platform adoption).
• Produce weekly/monthly performance reports, trend analysis and executive updates; recommend corrective actions.

People & resource coordination

• Line-manage capability specialists.
• Lead and develop Marketing Managers across campaigns, channels, analytics & operations, and creative/graphics, as well as specialist roles in thought leadership, internal communications, and analyst relations.
• Own hiring, onboarding, performance management, and development planning for the marketing enablement organization.
• Define capability roadmaps and skill development plans aligned to evolving Marketing, Thought Leadership, and Brand & Communications needs.
• Partner with Commercial Function Leadership and Global Capability Leads to discuss and resolve resources allocation to projects/campaigns.

Skills & experience

Essential

• 10+ years’ experience owning B2B or B2C operational capabilities/processes in a marketing, commercial or digital environment.
• Experience leading managers and multi-disciplinary teams.
• Proven experience owning and scaling operational capabilities or Centres of Excellence.
• Strong understanding of B2B marketing, thought leadership and branding.
• Excellent process design and project management skills; experience building SOPs, runbooks and governance.

Desirable

• Experience in a Centre of Excellence, capability or practice-lead role.
• Understanding of digital marketing and lead generation, including automation platforms (e.g., Salesforce, Pardot, Marketo) and data & analytics.
• Exposure through thought leadership programs, internal communications, or analyst relations.
• Knowledge of accessibility, data protection and compliance in sales and marketing.

Key attributes

• Problem-solving mindset with hands-on delivery orientation.
• Ability to manage multiple priorities under tight deadlines, with agility.
• Strong analytic orientation — uses data to prioritise improvements.
• Collaborative leader with practice-building and coaching skills.
• Detail-oriented with a bias for quality and repeatability.

Experience managing research / thought leadership production.