Ilant Health is seeking a Senior Manager of Product Management to lead their Engagement vertical. In this role, you will be responsible for transforming the Member experience and executing product strategies that enhance daily engagement and adherence to personalized care plans.
Responsibilities:
- Define the "Engagement Loop": Develop a cohesive product strategy for increasing Daily Active Users (DAU) and program adherence. Move Members from passive enrollment to active, daily participation
- Digital-First Adherence: Build features that support clinical adherence (e.g., medication logging, weight tracking, appointment attendance) through friction-reducing design and positive reinforcement
- Gamification & Behavioral Economics: Apply behavioral science principles (nudges, streaks, rewards) to encourage healthy habit formation without trivializing the clinical journey
- Roadmap Ownership: Manage the end-to-end product lifecycle for the Member-facing app/portal. Prioritize the backlog based on business value (retention) and clinical impact
- Feature Development: Lead the discovery and delivery of key engagement features, such as smart notifications, interactive educational content, and automated "check-ins" that scale our multidisciplinary care team model
- Cross-Functional Collaboration: Partner closely with Clinical Operations, Engineering, and Design to ensure digital engagement features align with clinical protocols and safety standards
- Metric Obsession: Own the "Engagement" KPI set, including retention rates (1/3/6/12 month), session frequency, and feature adoption
- Experimentation: Run A/B tests on messaging, notification timing, and content formats to optimize the Member journey
- Outcome Correlation: Work with the Analytics team to prove the hypothesis: Does increased digital engagement lead to improved outcomes across the full spectrum of cardiometabolic diseases? Use this data to refine the product
Requirements:
- 5 - 7+ years of Product Management experience, with at least 3 years focused on consumer engagement, mobile apps, or digital health
- You understand why people stick to programs (and why they churn). You have experience building products that change behavior (e.g., fitness, diet, habit-tracking, or education apps)
- You are data-fluent and comfortable leveraging analytics platforms to derive actionable insights, identify friction points in the user journey, and uncover opportunities for growth
- You have a bias for action and are willing to go the extra mile to unblock teams and deliver value. You don't just point out problems; you roll up your sleeves to solve them, ensuring we execute with speed and quality
- You understand that cardiometabolic obesity management is a sensitive, complex journey. You build with compassion, ensuring our digital touch points feel supportive, human, and dignified, never judgmental or transactional
- Experience in digital health, specifically chronic condition management, metabolic health, or behavior change platforms is a strong plus